Webbiquity SMM

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How B2B Tech Marketing on Twitter is Changing (Research)

Webbiquity SMM

Per recent research , though 77% of B2B marketers say they use Twitter to distribute content, Twitter use is down 8% since 2014. But the pattern of B2B software companies abandoning their accounts, going dormant, simply walking away—is a trend that should scare the crap out of Twitter’s executive team. Image credit: CMI.

B2B 154
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How to Use Social Listening to Retain More Customers

Webbiquity SMM

But with the steep rise in customer acquisition costs , and research showing it costs up to five times more to acquire a new customer than to keep an existing one, you can’t ignore the importance of customer retention. Measure your sentiment analysis data through the NPS scale and identify the promoters, passives, and detractors.

Sentiment 142
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Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity SMM

We’re all hungry for data. 53% of employers now research candidates on social networks before hiring. • Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. ” Social Networking Growth Stats and Patterns by Social Media Today. Marketers, we’re told, need to think like publishers.

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106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity SMM

76% of marketers say they need to be more data-focused to succeed, and 74% agree that “capturing and applying data to inform and drive marketing activities is the new reality.” ” Yet only 39% report using customer data and behavior patterns to shape marketing strategy in the past year. MediaPost ).

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28 (of the) Best Twitter Tips, Tools and Tactics of 2012 (So Far)

Webbiquity SMM

According to recent social media research , Twitter now has more than 165 million users, and is attracting nearly a million new users each day. Use a large image or a tasteful pattern. ” 6 Data-Backed Tips for Getting More Retweets [Research] by HubSpot. Twitter isn’t just for the birds anymore.

Tools 203
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24 More of the Best Facebook Guides, Stats and Rants of 2012

Webbiquity SMM

Harvard researchers found that the more prominent or intrusive the logo, the more likely viewers are to stop watching, even if they know and like the brand.” ” How to Do a Facebook Personal Profile Security Audit by Seriously Social. ” 13 ways to boost your Facebook Page reach by Socialbrite.

Facebook 192
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How Your Competitors Will Shift Their Digital Marketing Strategy in the Next Two Years

Webbiquity SMM

SEM: The productivity of PPC advertising appears to increase somewhat with company size, though the study data are less clear on this point. Social media: The trend for this channel is the opposite of the pattern for SEO and email marketing, declining with company size.

Strategy 161