Social Media Strategery

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Sometimes Simplicity Leads to Big Innovation

Social Media Strategery

From Tesla to Google to Amazon, tech companies are entering into new markets and disrupting brands that have controlled market share for decades. Technology, like the Amazon Echo and Nest Thermostat, have created entirely new homeowner behaviors, all with thousands of new data points.

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Pay to Play: Seven Ways Social Media is Getting More Expensive

Social Media Strategery

According to data from DOMO and Column Five Media, every minute of every day sees over 2 million Google searches, 571 new websites, and 48 hours of new YouTube video. Demand for data scientists, SEO specialists, media buyers, and creatives will increase as brands try to optimize the money they’re investing. billion industry.

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Content Marketing That Wins: Making Brands, Readers AND Google Happy

Social Media Strategery

Scott Smith , Nick Papagiannis and I had the opportunity to kick off Social Media Week Chicago with a presentation titled “Content Marketing That Wins: Making Brands, Readers, AND Google Happy ” to a packed house at Morningstar in Chicago. We have the data and the tools to scale actual conversations and relationships.

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Entrepreneurs: Celebrated in the Private Sector, Hidden in Government

Social Media Strategery

Google , the search engine that processes more than a billion searches a day, was founded by two graduate students. True open government entrepreneurship isn’t just about open data or mashups or social networking platforms or DC start-ups. Silicon Valley has been built on the backs of these risk-taking entrepreneurs.

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Crowdsourcing Our Health – Using Social Media to Educate and Unite.

Social Media Strategery

Through websites like Google Health , WebMD , and PatientsLikeMe , initiatives like Twit2Fit and the weekly HealthComm chats, and many other examples , we’re already starting to realize some of these benefits. I agree with your hesitations regarding Google Health. I agree with your hesitations regarding Google Health.

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Rethinking Public Relations Education

Social Media Strategery

Why, when asked if there were ads on Google, did one teenager at the Web 2.0 economics majors (how has the ability to share data globally and instantaneously impacted the speed at which the market changes?), Do some googling; and not just schools in the U.S. Do some googling; and not just schools in the U.S.

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Do You Know Where Santa is Tonight? | Social Media Strategery

Social Media Strategery

Since then, NORAD has continued to track Santa’s annual flight, responding to children who call asking to find out where he is, what they’re getting for Christmas (sorry – the NORAD radars can’t tell if he has coal or presents in his sleigh), and when he’s coming to their house.

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