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Why P2P Texting Should Be Part of Your Marketing Strategy in 2021

Social Media Strategies Summit

SMS Marketing is One of the Fastest Growing Channels. The quick back and forth capabilities of text messaging, something hard to replicate via other channels, complemented by the technology’s scalability and data management capabilities, feels revolutionary; there’s nothing else quite like it. The growth of P2P texting is unsurprising.

Strategy 209
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What is a Customer Satisfaction (CSAT) Score? And Why Does it Matter?

Hootsuite

Instead of assuming that you’re doing everything right, turn to the data — that means knowing your CSAT score. Your CSAT score is important to measure for a few reasons: You’ll have data that reflects whether your customers are feeling satisfied (or dissatisfied) with your brand. survey made up of just one or two questions.

SMS 110
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14 Customer Service Metrics to Track and What They Mean

Hootsuite

This includes direct feedback from customer surveys or polls, and also reports that calculate how long it takes for tickets to be resolved. Aim to send out NPS surveys after customers have had a chance to experience your product or service. CSAT surveys also provide an opportunity to ask for qualitative feedback.

Metrics 138
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7 Best Customer Service Software Solutions for 2021

Hootsuite

As we explain in our post on customer service metrics , there’s a lot of important data to track in any customer service program. You’ll have access to communications from SMS , social media, WhatsApp , live chat and apps, all in one inbox. One of the key benefits of social media software is that it allows you to collect valuable data.

Software 120
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Social CRM: What It Is and Why Your Social Strategy Needs It

Hootsuite

In turn, customer data from other departments can be invaluable to the social media team. Finally, social CRM data enables you to create highly targeted custom audiences for social ads. All of this information can benefit teams across the company and provides a good starting point for adding social data to your CRM.

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Top 14 Lead Generation Software Solutions

Oktopost

Lead generation software also provides the ability to improve data accuracy for both new and existing accounts. Customer Research/Survey – Asks your target audience and visitors pertinent questions to gain valuable data like web usage, budget, and their experience with your website. Pricing starts at $89/month.

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The Beginner’s Guide to SMS Marketing: Everything You Need to Know

Hootsuite

SMS marketing can be an effective complement to social marketing, allowing you to reach customers—and potential customers—in real-time with targeted and effective messaging. Let’s look at what SMS marketing is and how you can incorporate it into your marketing strategy. What is SMS marketing? What is SMS customer service?

SMS 142