Sprout Social

JUNE 17, 2021

Accelerated by the events of 2020, this wave of transformation marks a turn of the tide in how businesses and consumers view, use and value social media—and we’ve got the data to prove it. Request a free, personalized demo of Sprout Social to gain insight into how our tools can take your business to the next level. Why it’s important.

Statistics 145

Statistics Social Media Marketing Survey 145

Sprout Social

FEBRUARY 29, 2024

Machine learning (ML) Machine learning algorithms analyze data, identify patterns and make predictions based on their results. They power AI tools that enable businesses to gain valuable insights from disparate data to help decision-making. And semantic search helps provide a contextual understanding of a query input by a user.

Patterns 117

Patterns Sentiment Analysis Proposal 117

Sprout Social

JUNE 27, 2023

Review analysis is the process of analyzing customer feedback from various sources such as social listening data, review forums, customer service data and surveys to get targeted brand insights. Competitor analysis tools , like Sprout, aggregate this data into ready-to-use reports for fast insights into your industry position.

Review 125

Review Brands How To Analysis 125

Sprout Social

OCTOBER 25, 2022

Brand surveys. Brand surveys are routine (often biannual) surveys that assess what an audience thinks and feels about your brand. Data from brand surveys can be used to track brand perception over time, providing businesses with the insights needed to shape their company’s image in the right direction.

Strategy 129

Strategy Brands Hubspot Survey 129

Sprout Social

NOVEMBER 8, 2023

You just need to gather the right data and organize it in a way that makes it easier to interpret and act upon. Before we get to the steps, let’s find out what type of data you need to measure customer sentiment about your brand. But how do you go about analyzing this data? It might sound complicated, but it’s really not.

Sentiment 108

Sentiment How To Analysis Review 108

Hootsuite

MARCH 2, 2023

For example, you can use chatbots to recommend products based on purchase history, personal preferences, and demographic data. 50% of people surveyed say they’re more interested in a brand after seeing it on Instagram. Get a Free a Heyday Demo Turn customer service conversations into sales with Heyday. See it in action.

Social Media 131

Social Media How To Discount FAQ 131

Hootsuite

NOVEMBER 7, 2023

Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Why do marketers need social listening tools?

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Sprout Social

MARCH 29, 2023

This data underscores the importance of using social in your recruitment efforts. Data from a Q1 2023 Sprout pulse survey reveals that 68% of consumers report feeling more connected to brands when they see employees posting about them. Get a personalized demo of Sprout Social from a member of our team today.

Social Media 98

Social Media Strategy Team Review 98

Hootsuite

MAY 15, 2023

Book a Demo The unique challenges of franchise social media marketing Enforcing brand guidelines You want franchisees to make the most of social media marketing to grow their (and your) business, but how do you avoid a cringe-worthy faux paus, like using an outdated logo in marketing materials? Or was it only effective in a certain market?

Social Media 92

Social Media HootSuite Guidelines Marketing 92

Hootsuite

AUGUST 15, 2022

Shopify chatbots can pull data from your store to automate tasks. Get a free Heyday demo. Follow up by sending a quick thank-you email, a customer service survey, or by asking for feedback on their experience. Get a Free a Heyday Demo. You want to make it as easy as possible for your customers to convert.

Strategy 101

Strategy Discount Marketing Retail 101

Hootsuite

FEBRUARY 24, 2023

Note: As part of the sunset, Salesforce plans to delete all Social Studio customer data. We recommend downloading your data from Social Studio soon to make migrating easier. Request a Demo Manage all your social media in one place, measure ROI, and save time with Hootsuite. Try it for free today.

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

Oktopost

MAY 23, 2022

Intent data solves this problem by gathering insights into your prospects’ online behavior, allowing you to identify their level of interest and when their intent to purchase is at its highest. What is intent data? According to McKinsey , data-driven marketing is the new normal – which is no surprise. What is Intent Data?

B2B 88

B2B Marketing Paid Search Buy 88

Sprout Social

FEBRUARY 13, 2019

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. From consumer trends, market research, product feedback, competitive intelligence and strategic direction – armed with the right tools, every business the opportunity to improve with social data.

Authentication 101

Authentication Analysis Sentiment Tumblr 101

Sprout Social

JANUARY 13, 2021

They can be as easy as checking referral sources of a web purchase or as difficult as needing a data analyst to do it all for you. The algorithmic model gives different weights for different touchpoints customized based on your own data and performance. Without them, the models are just another set of data. Use surveys.

Social Media 94

Social Media Marketing Newsletter URL 94

Social Media Strategies Summit

JANUARY 22, 2021

The quick back and forth capabilities of text messaging, something hard to replicate via other channels, complemented by the technology’s scalability and data management capabilities, feels revolutionary; there’s nothing else quite like it. The growth of P2P texting is unsurprising. Donor Engagement Guide.

Strategy 211

Strategy Marketing SMS Mobile 211

Sprout Social

DECEMBER 15, 2020

For comparison, one month’s worth of data on Halloween generated 13 million messages across Twitter alone. That said, some people are still optimistic about 2021, with one YouGov survey revealing 44% of American adults believe 2021 will be a better year for them compared to 2020. — Betches (@betchesluvthis) December 3, 2020.

Instagram 128

Instagram Comparison Sentiment Reddit 128

Oktopost

AUGUST 26, 2019

More than half of surveyed marketing professionals believe that videos provide the best return on investment of any media format available to them. Videos for this stage don’t necessarily need to get into hard data and technical specifications but should provide a little more to chew on than the Interest-stage videos. . Justification.

B2B 111

B2B Video Strategy Marketing 111

Audiense

JUNE 7, 2018

Currently, social data allows us to obtain very specific insights from the analyzed audiences, whether large or small, with just a few mouse clicks and at low cost. We talk about relevance and for something to be relevant, personalization is key. So, what’s the good news? 4 ideas to apply personality insights to content creation.

Content 90

Content Sample Samples Sentiment 90

Buzz Marketing for Technology

MARCH 9, 2010

Which prompted a question by Scott Zosel about how much should you allocate for Social Media in your budget – and so I created the Social Media Budget Ratio (SMBR) post back in 2008 which was good but it lacked historical data like I have now. So here is my take ….

B2B 198

B2B Social Media Marketing Survey 198

Convince & Convert

OCTOBER 30, 2017

Listening has become the stalwart of social data analysis techniques. Here’s what they are monitoring with social listening tools: Customer requests, questions, and concerns: 86% (of businesses surveyed). In March of this year, Clutch released a study analyzing how medium and large businesses use social listening tools. Company Name.

Brands 193

Brands Sentiment Influencer Survey 193

Hootsuite

MAY 1, 2023

Make sure that only trusted employees have access to passwords and other confidential information, and take measures such as two-step authentication or encryption to protect data from being leaked. Keep it simple Your social media management workflow should be designed with simplicity in mind.

Template 134

Template Templates Social Media Tips 134

Convince & Convert

MAY 12, 2016

” During and after the webinar, you will collect other data from online polls and surveys. This data reveals, both at the summary and individual level, how the webinar performed and how to best follow up with each attendee. Post-Webinar Survey. Let’s see how we can turn this data into action.

Tips 60

Tips Survey Hosting Metrics 60

Convince & Convert

JULY 29, 2012

There’s no question that the social media ROI question continues to befuddle business – 41% of respondents to an eConsultancy survey of 1,000 companies and agencies in late 2011 had absolutely no idea of social media’s financial impact. (click here to view and download the Social Media ROI Cookbook on Slideshare).

ROI 138

ROI Social Media Social CRM Survey 138

Hootsuite

MARCH 2, 2022

59% of respondents to Hootsuite’s Social Trends 2022 survey said social customer care has increased in value for their organization. Springbot allows retailers to use social media to get social content suggestions based on data from your online store. Request a Heyday Demo. Deliver 5-star customer experiences — at scale.

Retail 104

Retail Social Media Brands Tips 104

Hootsuite

AUGUST 25, 2021

Data suggests that leadership at many organizations is beginning to take social media management seriously. to 23.2% , according to The CMO Survey. Request a demo now. .” These broadening roles are reflected in marketing budgets. That spending has since dipped back to pre-pandemic levels. Learn About Training and Services.

Social Media Management 126

Social Media Management Social Media HootSuite Training 126

Net-Savvy Executive

JUNE 27, 2013

[emphasis added] Wright has a fairly alarmist—but accurate—take on something that''s obvious to anyone who thinks about it: outside of a few protected spaces, what we do in social media is public, and government security and law enforcement agencies are using that data. Demos : #Intelligence , Policing in an Information Age.

Social Media 78

Social Media Privacy Analysis Aggregator 78

Hootsuite

OCTOBER 28, 2019

If your boss asks you to talk data, take the opportunity to be a pro and go beyond the surface-level, “vanity” metrics—the likes and shares and retweets. Instead, focus on the data that matters—the numbers that prove your effort has had a positive, bottom-line impact on the business. Use this data to increase your reach.

Metrics 112

Metrics Social Media CPM CPC 112

Keyhole.co

MAY 25, 2022

And if you know how to analyze your social media, you can unearth this data. For starters, social media data help you understand your audience, pinpoint well-performing strategies, and weed out the incompetent ones. In fact, marketers use social data for various purposes. But how does it help, you may ask? Let’s get started.

Analytics 52

Analytics Social Media ROI Metrics 52

Adam Sherk

JANUARY 7, 2010

Shining a Spotlight on Video News Webmaster Tools: Updates to Search queries, Parameter handling and Messages Twitter data lets NPR glimpse a future of app-loving news junkies Shared Items Disclaimer The opinions expressed on this blog are Adam Sherks own and do not necessarily reflect the views of his company or its clients.

Press Release 101

Press Release Syndication Blogroll iPad 101

Adam Sherk

AUGUST 11, 2009

In the book the PR tips are broken down into various categories like PR basics, pitch tips, demo tips, etc. Tip #37 Uh-huh If we’re doing a demo via phone and WebEx, at least 25% of the time that you’re talking, I’m reading my email. I ended up going through all 100 tips in one sitting. Everyone deserves a second chance.

Tips 102

Tips Publishing Press Release Syndication 102

Hootsuite

NOVEMBER 28, 2022

CEM uses data gathered at every interaction to improve customers’ perception of your company. To do this, you can use customer experience tools to collect data on your audience. Request a demo of Hootsuite Insights. Request a Heyday Demo. Use data to understand demographics. What is customer experience management?

Tips 123

Tips HootSuite Survey FAQ 123

Sprout Social

NOVEMBER 23, 2022

Then, identify go-to advocates on each team to send you data, help curate or to simply encourage their team to post ready-made content you provide. Request a demo. Evaluate your performance, survey employees and meet with your stakeholders to determine what’s working and what isn’t. Identify a project owner. Content supporters.

LinkedIn 111

LinkedIn Tips Curation Training 111

Adam Sherk

JANUARY 28, 2010

Some people might subscribe to it all by itself.&# - Luke Hayman , Five Ways the iPad Will Change Magazine Design “One sticking point for publishers has been whether they will have direct access to customer data, which they would use to sell renewals or related magazines and to tell their advertisers about their audience.

iPad 129

iPad Apple News iPhone 129

Pixlee

DECEMBER 1, 2017

The same survey found that 30% consumers are more likely to buy a product recommended by a non-celebrity blogger. While we’ve been able to pull names and data for a while, AI will soon take our efforts a step further, potentially helping us figure out which messaging is working, and which can be improved upon. Website Personalization.

Trends 40

Trends Strategy Marketing Hubspot 40

Socialmedia.biz

JULY 23, 2017

Data from Smarp , another advocacy solution, indicates that employee advocates have an average of 420 Facebook friends, 400 LinkedIn contacts and 360 Twitter followers. You can also boost engagement and get plenty of feedback from employees by using surveys and quizzes. Image source: [link]. Image source: [link].

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Socialmedia.biz

JULY 23, 2017

Data from Smarp , another advocacy solution, indicates that employee advocates have an average of 420 Facebook friends, 400 LinkedIn contacts and 360 Twitter followers. You can also boost engagement and get plenty of feedback from employees by using surveys and quizzes. Image source: [link]. Image source: [link].

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Sprout Social

FEBRUARY 13, 2023

Collecting and managing customer data is ubiquitous in our digital-forward world. Customer data enables personalized social feeds and customer-centric marketing by making it easy to find your most engaged audience members. Yet, data breaches and opaque collection practices have also turned customer data into a minefield.

Data 105

Data Social Media Tips Metrics 105