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This Week in Social Media – 4/3/2013

Social Media Marketing

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs.

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Facebook Filed for a Trademark on the Word Meta. You Should See the Description.

Bill Hartzer

I have literally copied the G&S description in Microsoft Word to check the word count, and it is 32 pages long and 16,728 words total. To give you an idea of what is typical for a trademark application, I would say that they “typical” description of goods and services is usually a few sentences, or a paragraph at best.

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LinkedIn Marketing Guide – How to grow your business using LinkedIn

Keyhole.co

LinkedIn is the most popular professional social network. Along with being a preeminent social network for hiring top talent, more and more businesses are using LinkedIn marketing to network, connect and sell to potential customers. Bring together your professional community with LinkedIn live and events.

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Steal This Social Media Calendar Template (+ How to Make Your Own From Scratch)

Buffer Social

  If you’ve selected multiple platforms, scroll down within the window to tailor each one for the social network it’s going on. As much as it pays to be proactive with your calendar and schedule everything in advance, social media often needs reactive work, too. Choose Add to Queue.

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9 Types of Social Media and How Each Can Benefit Your Business

Hootsuite

One thing that’s changed since the early days of social media is that many platforms used to focus on one function, such as social networking or image sharing. Now, most established social media platforms have expanded to incorporate live streaming, augmented reality, shopping, social audio, and more.

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This Week in Social Media – 5/29/2013

Social Media Marketing

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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11 Tips To Boost Your Social Media Marketing Productivity

Sprout Social

Social Media Managers spend their days engaging with a wide variety of stakeholders and are expected to be world-class multi-taskers. The need to balance content creation and curation with handling customer service and community building, as well as getting involved in promotional and advertising activities, can be a challenge.