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What are You Supposed to Measure in Social Media?

Direct Marketing Observations

Here is your answer from Tom’s post: Most of Facebook’s user data (and, even worse, an indeterminate amount of Facebook’s user data ) is not exposed to sites and services that measure sentiment, buzz and influence.

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Top 17 Social Media Monitoring Vendors for Business

Socialmedia.biz

Gathering data and listening to conversions on various social media platforms can enable you to make informed decisions that will bring progress and success to your business. Crimson Hexagon. Crimson Hexagon is among the top performing social media monitoring tools. This software does not impose any restrictions.

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13 key tools for your influencer marketing campaigns

Audiense

You are able to define your target audiences through the Audiense platform or import audiences from other active listening tools such as Crimson Hexagon or Pulsar into the Audiense platform to successfully achieve stage 1! Whilst analyzing the quantitative data takes centre stage often, the qualitative aspect seems to take a back seat.

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How to Sell Smarter Using Social Insights

Convince & Convert

Using social insights and data points are the best ways to gain understanding about any and all parts of a campaign. Social data can be used to discover a brand’s voice, perform market and audience research, and determine how effective a future campaign will be. Are sales dropping? Find out why. Is engagement down? Forget Focus Groups.

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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

You’ll want to learn from previous data so it’s important to be able to track this. It analyzes over 100+ million data sources in 55 languages and provides real-time analytics. Global multi-language capabilities – A truly global solution with data from the major languages around the world. Crimson Hexagon.

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Profiling your social customer

Jeff Esposito

Tools that can do this for you include Lithuim Social Media Monitoring, Radian6, Spiral Heat and Crimson Hexagon. This is going to take some time to do, but is beneficial in the long-run as you will be able to gauge shifts in customer behavior as your social programs grow.

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Automation in Public Relations Measurement: Yea/Nay?

Waxing UnLyrical

Aggregation and de-duplication : crawling web data, aggregating multiple media databases, removing spam and duplicate articles 2. votes, comments, inbound links) and web analytics data (e.g. Another method that Ive been impressed by is Gary Kings "Nonparametric Content Analysis" (its what powers Crimson Hexagon).