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6 Ways to Make More Out of Your Facebook Ad Campaign

Convince & Convert

If you’re advertising a Facebook Page, Event, or App, and you don’t pay close attention, you might think you’re only option is to let Facebook optimize your ad on a CPM basis. The advanced model allows you to not only set your own CPM bids, but also to switch over to CPC pricing. Promote Your App With Mobile App Install Ads.

Campaign 152
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An Insider Look at Reach and Frequency Ad Buying on Facebook

Ignite Social Media

Of the two methods of buying ads on the platform, Auction and Reach and Frequency , here’s a deeper look into the benefits of Reach and Frequency ad buying. As you create ad sets within Reach and Frequency campaigns, the projected reach updates based on a number of factors including target audience, desired reach, demographics and CPM.

Buy 112
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YouTube ads for beginners: All you need to know about YouTube advertising

Sprout Social

If you’re looking to increase brand awareness and reach for your business through online advertising, there’s no better platform to turn to than the Internet’s second largest search engine. There are six main types of YouTube ads that your brand might consider running on the video platform. Types of YouTube ads.

YouTube 110
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Social Media Users Pass 4 Billion: Digital 2020 October Statshot Report

Hootsuite

The world is spending more time on social media too, with the typical user now spending roughly 15 percent of their waking life using social platforms. Number of people using mobile phones around the world: 5.20 More than 9 in 10 internet users around the world connect via mobile devices, but two-thirds still connect via computers too.

Report 145
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2016 Holiday Social Ad Spend; What We’ve Learned

Ignite Social Media

This includes spend using the native buying platforms on Facebook, Pinterest, Twitter and Instagram. The majority (73.3%) of US Internet users specified sales or price discounts followed by quality of merchandise (60.5%). Easy website/mobile sites (30.2%) and helpful, knowledgeable customer service (28.3%). Track conversions.

CPM 60
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The Complete Guide to YouTube Ads for Marketers

Hootsuite

If you’re deciding how to allocate your video ad budget, YouTube has the vast reach and powerful targeting capabilities that make it an undeniably valuable platform across the customer journey. Note that with non-skippable ads, advertisers pay per impression, at CPM (i.e., Source: Mint Mobile. per 1,000 views). *Or Bumper ads.

YouTube 145
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The Misery Of Monetization

Twist Image

The brands figure out what a pageview is worth (and this can be on a website or mobile device) and let the media companies go and do their bidding. Start snooping around Amazon to see how creative they can be with their pricing). looking at ads is the price of admission." mobile device. Value and the user experience.

Adwords 81