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The Facebook Conversions API: Tips for Implementation

Ignite Social Media

For more, see our 2020 article, Growing Privacy Concerns Put Social Networks’ Targeting at Risk.) Facebook’s solution is the Conversions API (CAPI), with which brands can send website, offline, or CPM data directly to Facebook’s servers. However, the Facebook pixel is still able to report on those events right now.

API 155
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19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

The social funnel: a breakdown. Bonus: Get a free social media report template to easily and effectively present your social media performance to key stakeholders. The most important social media metrics for marketers. The social funnel: a breakdown. Ready to make an impression? Table of contents.

Metrics 112
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How to use YouTube Analytics to optimize your video performance

Sprout Social

That’s why we put together this guide breaking down the core pillars of YouTube Analytics, including: General Reports. Watch Time and Audience Reports. Engagement Reports. Earnings Reports. YouTube Analytics: General Reports. The Overview Report. The Realtime Report. The Watch Time Report.

Analytics 139
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Integrating organic and paid for a powerful LinkedIn social media strategy

Sprout Social

Your LinkedIn social media strategy will be a bit different than your strategies for other platforms. LinkedIn is unlike its social competitors in that it’s widely regarded as a professional social network, the largest B2B marketing platform in the world and the number one platform for lead generation.

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Everything Brands Need to Know About TikTok in 2020

Hootsuite

Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2020. Like any other social network, TikTok has a gamut of influencers and meme machines who cash in on views, likes, comments, shares—and virtual coin. What is TikTok? billion likes.

Brands 145
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What Is Social Media Analytics In 2022 & Why Is It Important?

Keyhole.co

Do you know your social media efforts are hiding a wealth of information? And if you know how to analyze your social media, you can unearth this data. For starters, social media data help you understand your audience, pinpoint well-performing strategies, and weed out the incompetent ones. Sentiment analysis.

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Beginners Guide To Generating Leads On LinkedIn

Keyhole.co

One aspect of LinkedIn that sets it apart from other social networks is the opportunity to generate quality leads for businesses. These insights will help you make more informed decisions regarding your content strategy on LinkedIn. LinkedIn’s pricing model is based on the CPC and CPM.