Jon Loomer

FEBRUARY 27, 2023

The Results Here are the primary metrics that we’ll want to look at: CPM CTR CPC (Cost Per Link Click) Cost Per Landing Page View Cost Per Quality Visitor (2 Minutes + 70% Scroll) I included CPM because the cost to reach people can do crazy things if it’s drastically different between ad sets.

CPM 189

CPM CPC Eventful Cost 189

Buffer Social

JANUARY 10, 2017

According to Facebook , To help us make our estimations as accurate as possible, we recommend setting your budget and bid high enough to get at least a few of the results you want per day (especially for results that take place off-site like website conversions and mobile app events). Facebook’s mobile News Feed.

Cost 40

Cost Advertising Price Facebook 40

Buffer Social

JANUARY 11, 2017

To get to your Facebook Ads Manager, you can click on the drop-down arrow in the upper-right corner of any Facebook page and choose “ Manage Ads ” from the drop-down (or you can use the Facebook Ads Manager mobile app, which we will mention below). Delivery: Reach, Frequency, CPM, Impressions, etc.

Facebook 40

Facebook How To Advertising Overview 40

Buffer Social

FEBRUARY 19, 2019

While we know that square video (1:1) results in 30-35 percent more video views and an 80-100 percent increase in engagement compared to landscape video (16:9), we wanted to know how vertical video stacks up on Instagram and Facebook (both within the News Feed and Stories). The vertical video and mobile hypothesis.

CPC 111

CPC Video Cost CPM 111

Little Web Giants

NOVEMBER 4, 2014

These apps interact with the Graph API , which feeds data to and reads data from Facebook’s social graph. When used in conjunction with optimized CPM (oCPM), they enable marketers to prioritise their marketing goals and measure and track the success of different ads in achieving those goals. Mobile Device User. Power Editor.

Social Media 47

Social Media Facebook Marketing CPM 47

Buffer Social

FEBRUARY 19, 2019

While we know that square video (1:1) results in 30-35 percent more video views and an 80-100 percent increase in engagement compared to landscape video (16:9), we wanted to know how vertical video stacks up on Instagram and Facebook (both within the News Feed and Stories). The vertical video and mobile hypothesis.

CPC 85

CPC Video Cost CPM 85

Buffer Social

MARCH 22, 2017

But one stat really stood out to us: Square video (1:1) takes up 78% more real estate in a person’s mobile newsfeed than does landscape video (16:9). And with mobile content consumption on a dramatic rise, this felt like something we had to get to the bottom of. Mobile content consumption is exponentially increasing.

Video 111

Video CPM Real Estate Mobile 111

Little Web Giants

NOVEMBER 4, 2014

These apps interact with the Graph API , which feeds data to and reads data from Facebook’s social graph. When used in conjunction with optimized CPM (oCPM), they enable marketers to prioritise their marketing goals and measure and track the success of different ads in achieving those goals. Mobile Device User. Power Editor.

Social Media 28

Social Media Facebook Marketing CPM 28

Ignite Social Media

SEPTEMBER 14, 2020

Plan content & paid media around key dates and for high impact channels Past holiday messages won’t resonate the same this year Video & Live video are getting priority in feeds If considering influencers, secure them now Things are still changing daily, so build flexibility into your plan. Holiday 2020: A New Landscape.

Social Media 161

Social Media Strategy Marketing Retail 161

Jon Loomer

MAY 20, 2015

1 aspect ratio to stretch across the width of news feed. It isn’t optimized for mobile devices. You can also choose to optimize for impressions (CPM) or limit impressions to once per day per user (Daily Unique Reach). There are some things that are easy. Link thumbnails should use a 1.91:1 Quality will be important.

Cost 113

Cost Conversation Facebook Sample 113

Hootsuite

SEPTEMBER 9, 2020

This is a full-screen interactive or informational destination page within the Facebook mobile app. Facebook video ad options range from short, looping video clips that autoplay in users’ feeds, to original 241-minute promoted videos for the desktop. A collection ad highlights your products right in the Facebook feed.

Advertising 145

Advertising Social Media HootSuite How To 145

ProBlogger

AUGUST 7, 2014

Promoted posts : We have experimented with seeing if we could get some viral momentum with updates on our feed. Promoted product announcement post: We have promoted posts that announced a new product to our fans and had amazing success. Lookalike dPS eBook customer in the last 12 months | To buy | $100 total.

Advertising 53

Advertising Facebook Campaign Newsletter 53

ProBlogger

AUGUST 7, 2014

Promoted posts : We have experimented with seeing if we could get some viral momentum with updates on our feed. Promoted product announcement post: We have promoted posts that announced a new product to our fans and had amazing success. Lookalike dPS eBook customer in the last 12 months | To buy | $100 total.

Advertising 52

Advertising Facebook Campaign Newsletter 52

Hootsuite

APRIL 8, 2021

If you’re using paid ads, conversion metrics also include cost per click and CPM. That includes a color palette and an overall aesthetic that your fans will instantly recognize when they see it in their Instagram feeds. Conversion : In addition to conversion rate, this includes metrics like click-through rate and bounce rate.

Instagram 145

Instagram How To HootSuite Hashtag 145

agora pulse

JULY 18, 2017

According to Facebook, full-width ads increased the ads’ user engagement (CTR) by 58% and monetization (CPM) by 34%. Creating the PC-friendly image is easy but ensuring the text fits well for mobile viewing can be tricky. Again, as with the cover, you should check that images are displaying correctly on mobile and tablet as well as PC.

Facebook 151

Facebook WordPress CPM Mobile 151