How to Know You’re Getting the Best CPC for Your Facebook Campaign
AUGUST 19, 2016
Whether you’re an online retailer promoting your products or a publisher trying to get your articles in front of the right eyes, we all want to pay as little as we can while driving as much traffic as possible to our sites. While we have yet to solve all the challenges of being a content marketer, we have arrived at a place where we can tell content marketers which CPC they should be using.
36 Sensational Social Media Stats and Facts
DECEMBER 1, 2015
But social media is not effective at directly driving purchases — it accounts for just 1% of e-commerce sales, compared to 16% for email and 17% for CPC. Other than the nonprofit/education sector, retail & ecommerce have the highest level of social media engagement (people love their fashion and food brands), followed by manufacturing. Or to accurately measure their results.
10 PPC Blogs Every Marketer Should Read
Convince & Convert
AUGUST 3, 2015
CPC Strategy. Specialization: Retail Advertising + Ecommerce + Strategy. ” CPC Strategy is a retail-focused search agency that specializes in driving conversions by matching inventory with consumer intent. This blog publishes super-actionable content on a seemingly daily basis and is one of the best resources on retail adverts and e-commerce. Rick At 11 p.m. that
Tablets and Smartphones Account for One-Fourth of All Paid Clicks
JANUARY 22, 2013
Total clicks on Google increased 4 percent YoY and cost per click (CPC) rose 7 percent from $0.55 to $0.59. Bing also showed a 4 percent growth in click traffic, with a 15 percent increase in average CPC YoY. Specifically, retailers spent more than 9 percent of their PLA budget on tablets and smartphones, an 80 percent increase from Q3. versus 7.1 percent of total spend).
6 Ways to Make More Out of Your Facebook Ad Campaign
Convince & Convert
MAY 21, 2013
The advanced model allows you to not only set your own CPM bids, but also to switch over to CPC pricing. commerce pros know that when users downloads a retailer’s app, it usually leads to a lot more spending. 3. If you don’t follow the social network closely, it’s easy to miss the newest advertising tools and tips. Don’t Let Facebook Do Your Bidding.
8 Tips to Improve Online Sales During the Holiday Season
DECEMBER 18, 2009
Online retailers plan the holiday sale season months in advance; designing and executing special promotions and marketing campaigns to promote these sales events through various media channels. Businesses primarily rely on email, CPC & CPM campaigns besides traditional marketing. And because there is so much going on, there is a chance that some crucial details can get overlooked!
A Comparison of Social Advertising – Digg, Facebook, Reddit
SEPTEMBER 13, 2010
CPC seems cheap, and sites seem to be presented the same as non-paid site are through their system. Mar, 2010 by Marketing in Advertising , Marketing , Social Media Advertising is becoming the key way for social networks/aggregators to make money. The lure for advertisers is, they can target genuinely interested customers by placing the ads in relevant sections. As social networks and media mature, their audience size is beginning to exceed traditional media. Every advertising medium is unique and has its own benefits. Digg.com Reddit.com Facebook.com smh.com.au 01% (.01%