Hootsuite

MAY 16, 2022

Here are a few examples from retail to illustrate how much costs can change even within the same sector. Disney spent $213 million on Facebook mobile advertising in 2020. About 95% of Facebook ad views are on mobile, including when people are mindlessly scrolling before bed. Cost per click (CPC) Facebook ad cost metrics.

Cost 94

Cost CPC Facebook HootSuite 94

Bill Hartzer

JANUARY 22, 2013

Additional findings from The Search Agency’s State of Paid Search Report include: Tablets see record searches; surpass mobile ad spend. Bing Network continue to see growth; Google leads in mobile. Total clicks on Google increased 4 percent YoY and cost per click (CPC) rose 7 percent from $0.55 Google and Yahoo!-Bing

CPC 122

CPC Paid Search Retail Mobile 122

Sprout Social

MARCH 26, 2019

Available both in image or video format, these ads will appear on both mobile and desktop. For retailers, it’s great to show various colors, sizes and other key details to convince users to buy. However, while they only appear on desktop, data shows they have the highest CPC (cost per click) among other Facebook ad types.

List 107

List Guidelines Facebook CPC 107

Hootsuite

JANUARY 10, 2022

Collection ads display to mobile users only, which is 82% of all users. Carousel ads look exactly like organic Pins but contain a group of images users can swipe through on mobile or desktop. Max-width video ads (mobile only): Same as above, except aspect ratio must be either 1:1 or 16:9. Shown to mobile users only.

HootSuite 145

HootSuite Campaign URL Types 145

Convince & Convert

AUGUST 3, 2015

WordStream publishes a range of content related to content marketing, mobile advertising, sales, and affiliate marketing. CPC Strategy. Specialization: Retail Advertising + Ecommerce + Strategy. Rick Backus, the founder and CEO of CPC Strategy, is among the most respected in the PPC community. Twitter Followers: 1,846.

Adwords 60

Adwords CPC Marketing Retail 60

Hootsuite

SEPTEMBER 9, 2020

This is a full-screen interactive or informational destination page within the Facebook mobile app. Pro tip: Collection ads work especially well for retail and travel brands. Facebook Playables are mobile-only interactive previews of your game or apps. It’s the perfect fit for a retail brand. Source: Facebook.

Advertising 145

Advertising Social Media HootSuite How To 145

Hootsuite

SEPTEMBER 17, 2020

Marketers have three options for their bids: Cost-per-click (CPC). So you might see your CPC be much lower than a huge Fortune 500 company with a big ad budget just because your advertisement was of better quality. There you’ll be able to look at previews of your ad on mobile, desktop, and display ad. Cost-per-mille (CPM).

Adwords 145

Adwords Google Campaign Cost 145