Hootsuite

MAY 17, 2021

You’ve been there: your boss asks how the business’s social media strategy is doing and you know a high-level rundown just won’t cut it. When it comes to measuring and proving your brand’s social media success, data speaks volumes — and that’s where social media KPIs come in. What are social media KPIs?

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Hootsuite

MAY 27, 2020

A social media strategy is a summary of everything you plan to do and hope to achieve on social media. In this post, we’ll walk you through an eight-step plan to create a winning social media marketing strategy of your own. How to create a social media strategy. Track meaningful metrics.

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Hootsuite

AUGUST 17, 2020

Weighing the options between organic vs paid social media? Paid and organic social are different beasts best harnessed for different goals. If you’re new to paid social, 2020 is an interesting time to get started. If you’re new to paid social, 2020 is an interesting time to get started. What is paid social media?

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Hootsuite

JUNE 13, 2022

In this post, we’ll break down everything you need to know about share of voice, including how it works for SEO, PPC, and social media. Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. What about social share of voice?

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Hootsuite

MARCH 20, 2023

Lowering your Facebook cost-per-click (CPC) is one way to do that, so read on for tips on decreasing your CPC and understanding how to get the most out of your ad campaigns on Facebook. Bonus: Download a free guide to social advertising and learn the 5 steps to building effective campaigns. Let’s take a look.

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Hootsuite

MAY 17, 2023

Almost half (46%) of realtors say their highest quality leads come from social media, compared to MLS (30%) and relationship management (26%). 1 Social Media Tool for Real Estate Grow. Especially millennials, who spend about 14 hours a week looking at house listings on social media.

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Hootsuite

JUNE 7, 2022

And 23% of users say they use social media to see content from their favorite brands. That makes Instagram a natural social platform for building brand awareness. Instagram has much higher engagement rates than other social media platforms. You’ll measure engagement by tracking these metrics: Likes.

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Hootsuite

JUNE 28, 2023

Social media marketing for doctors is the new Yellow Pages. The wild west of advertising on social media can seem like extra work on your busy plate or simply not for you. But social media in healthcare is not uncharted territory. The Most Trusted Social Media Tool for Healthcare Create and publish posts.

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Hootsuite

JANUARY 12, 2021

There’s no doubt that social media is one of the most important platforms for communication today. More than half the people on this planet use social media. More people communicate through social than any other online channel. And social media inspires more purchases than any other channel.

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Hootsuite

SEPTEMBER 9, 2020

Social media advertising is a must if you’re looking to reach a new, targeted audience—fast. Of course it can be scary to move from an organic social strategy to putting real money on the table. Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite.

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Hootsuite

SEPTEMBER 17, 2020

Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. Marketers have three options for their bids: Cost-per-click (CPC). Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network.

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Hootsuite

MARCH 31, 2020

Social media is a constantly evolving field. It can be difficult to keep up with all the new social media definitions that seem to emerge almost every month. That’s why we’ve created this comprehensive glossary of social media terms. The 6 Best Instagram Analytics Tools (And Metrics You Need to Track).

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Hootsuite

JANUARY 13, 2021

Real talk: With all the social media acronyms being used right now, it can be hard to understand what’s going on. But if your brand is using social media for business , properly using social media acronyms and social media abbreviations might be part of an effective social strategy.

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