Sherrilynne Starkie

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Top Five: Social networks invest in quality news

Sherrilynne Starkie

million in Newspack: a fast, secure, low-cost publishing system tailor for small newsrooms. The post Top Five: Social networks invest in quality news appeared first on Sherrilynne Starkie. . — SS . 5 Google’s new publishing platform for local news. — SS . Photo by Sam Shavers. Subscribe by clicking here. .

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Is Facebook advertising worth it?

Sherrilynne Starkie

The social network provides four ways to find and target the right people. The social network knows how each person uses Facebook, and the Engagement Custom Audience uses this information as targeting criteria. Because Facebook ads are so highly targetable, they are extremely cost efficient. The key is relevance.

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What is Earned Media?

Sherrilynne Starkie

Three out of four people now check the news at least weekly and almost half will share news media content via their own social networks. You try sharing it on social media and even run a few Facebook ads, but the results are short term and costly. Ransomware costs Canadian companies as much as $2.3 Here’s the problem.

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Will private conversations change Twitter?

Sherrilynne Starkie

Social network Twitter has introduced a new feature: Private Conversations and it just might be a game changer. But at what cost? Good manners cost nothing. Featured Headline Social Media Twitter Online Communities' Recognize these models? unfinishedbusiness. Photo from #unfinishedbusiness.

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Using social media to track down deadbeats

Sherrilynne Starkie

Once a claim has been filed, users use social media tools like Facebook, LinkedIn, Twitter and Google +1 to share the claim with their social network. The power of social media circulates the claim in the web and motivates the debtor(s) to pay.

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Foundations for integrated digital marketing

Sherrilynne Starkie

Shared Media : This is social media. Others share your content with their own friends and followers via in social networks and other digital channels. But your customers, staff, shareholders or any other important stakeholders are not likely to see it because you have no social media profiles to share it. Shared Media).

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