Webbiquity SMM

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How Social Media, Content Transform Marketing from Expense to Investment

Webbiquity SMM

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot.

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How Social Media, Content Transform Marketing from Expense to Investment

Webbiquity SMM

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot.

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48 Ways to Measure Social Media Success

Webbiquity SMM

The C-level folks may not know or particularly care what these numbers are, but if those values are off, they will affect quality, which impacts rework and warranty claims, which impact manufacturing and repair costs, which impact the ROI of each vehicle. Number of RSS subscribers (regular readers). Search traffic. Six Twitter Metrics.

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Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

This category can also include metrics like blog visitors and RSS / email subscribers. Accuracy is most problematic for mid-sized firms that have too many brand mentions to track manually but can’t justify the cost of the most sophisticated tools. Share this on Bebo. Subscribe to the comments for this post?

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Social Media Success Starts with Listening

Webbiquity SMM

Subscribe to their RSS feeds in a reader. “I’m from XYZ Corp, and we sell blah blah&# isn’t interesting, but “I’m from XYZ Corp, and we’ve got some ideas for simplifying network security and reducing costs&# is. Follow them on Twitter. Join the same LinkedIn groups. Promote select influencers.

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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

Our blog has about 4,000 RSS and email subscribers. There’s no cost to get started. Social media builds our readership and helps fill the top of our marketing funnel. Blogging Supports Social Media Marketing. It works the other way too. Your blog is your place to be YOU; to be a real person.

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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

Josh Rose reviews six “news aggregators (including Popurls , Netvibes and Alltop ) that…are moving beyond the simple RSS reader. The Best Things In Life Are Free: 10 Tools For Digital Professionals That Don’t Cost A Dime by MediaPost Online Media Daily. 6 slick news aggregators you should try by iMedia Connection.

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