Waxing UnLyrical

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Four Points to Remember When Adopting a New Social Network

Waxing UnLyrical

However, a fashion or retail company has to be on there because their audience is active and present on the network. If that is the case, it’s best to re-evaluate and weigh the costs of altering your overall message for a network, or if success can be found by sticking to your preexisting messaging.

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What’s the ROI of Training Rides?

Waxing UnLyrical

They might also ask slightly less obvious questions like, “Have I met new suppliers who reduce my costs, via this Facebook community I am building?”. To stage this many training rides under the guise of the event would have cost tons of money in staff time, and meant incurring major opportunity cost (however those were defined).

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Does Too Much Technology Make Us Bored?

Waxing UnLyrical

Her voice said, “Sure,” but then she proceeded to make me feel as uncomfortable as I’ve ever felt in a retail outlet. I had a couple of questions so I asked one of the staff – a young woman who was probably in her early 20s – for help. ” Perhaps this is technically true (is it?)

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How Much Listening Does Social Media Listening Really Offer?

Waxing UnLyrical

Looking at the results, it could be an opportunity to provide heaters in the first place (retailer), help manage finances better (financial advisor/bank), or fix the window (glazier). Nor do they have the finances to pay a solution provider the kind of money these smart algorithms would cost. Yes please! Is it this simple?

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5 Things Small Businesses Need To Know To Avoid The Groupon Curse

Waxing UnLyrical

“On average, a business only sees about 20 to 25 cents on the dollar of retail value,” says author and business owner Jay Goltz. Then ask yourself, is Groupon a cost effective and ample approach to reach my objective? I hate to see small businesses suffer by blindly falling victim to the seemingly innocent Groupon curse.

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Are You Built to Sell?

Waxing UnLyrical

If you buy one copy of his book, Built to Sell , today , then he’ll give you a goodie basket worth around $65 (the book costs $16) that includes: a 1-year subscription to Inc. My fellow BNET blogger, John Warrillow , has a pretty good deal going. a 2-hour teleconference with him. the BizBuySell valuation report.

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Daring PR Professionals and the Lawyers Who Love Them: A Primer for Avoiding Legal Problems

Waxing UnLyrical

We’re just trying to protect you from risks you might not even realize exist—the kinds of risks that can cost a client or your own company a lot of money. One picture used to accompany one blog post cost them $4,000. You know that giveaway ended up costing a lot more than they made on frozen food sales!