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nBA Pulse: a new social analytics tool

Sherrilynne Starkie

While I did not get all my questions answered (fees and costs), I was sufficiently impressed with the social analytics package that I decided not only to write a blog post about it, but I agreed to have some of my comments summarized in the launch news release. It’s already being used by McDonald’s, 7Eleven, David’s Bridal and Subway.

Sysomos 333
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The 3 Building Blocks of Social Business Evolution

Convince & Convert

All the technology, collaboration software and community applications deployed behind the firewall will not be effective unless there is a fundamental shift in the way employees think, interact with one another and communicate. The challenge with technology is that there are so many software vendors in the space to choose from.

Jive 148
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Best of #SMAZ – Blogging Tips, Social Media ROI, & SEO

Kikolani

Focus Groups – apply reverse monetization by using social media to get client feedback instead of focus groups to lower research costs. Radian6Radian6 gives you a complete platform to listen, measure and engage with your customers across the entire social web. Listen and join the dialogue with Radian6.

ROI 114
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). And of course thanks for including Radian6. davidalston Radian6 [link] David Alston Katie, great post on outlining a process to selecting the right tool. And of course thanks for including Radian6.

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Web Presence Optimization Software Review: gShift Labs

Webbiquity SMM

gShift Labs is the first (at least that I’m aware of ) integrated software package for managing web presence optimization (WPO). Radian6 , Alterian SM2 ), or inbound marketing suites (e.g., gShift is the first software built from the ground up with that approach in mind. Unlike pure SEO management tools (e.g., URL links).

Software 140
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Moving From Back Pats to Business, Social CRM Is For Real

Convince & Convert

But by blending together social media listening and engagement software with customer relationship management (CRM) platforms, the promise and premise of social CRM is finally becoming a reality, 2-3 years after we started to trumpet it (more optimistically than realistically at first). A Magnifying Glass for Social Media Behavior.

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The Fight for the Future of Influencer Analytics

Convince & Convert

Using influencers to solely drive awareness is as cost-effective as a Paula Deen fitness camp. In the past month, the top drivers of traffic here to Convince & Convert (other than me, naturally) are Lisa Barone , Mark Schaefer , Unbounce , and Radian6. Thanks all. Pinterest Influence Analytics.

Analytics 139