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Google AdWords a Popular Form of Pay Per Click Advertising

Social Media Marketing

"Pay Per Click" is typically an advertising system which is quite effortless to decipher and master. Daily nearly three hundred million searches are carried out on the Google, Yahoo, Bing, etc. In turn, Google earns money from every search conducted on its search engine. These outcomes eighty percent of online traffic.

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5 Reasons CMOs Can No Longer Own Social Media

Hootsuite

HR teams tell us using social increases candidate diversity, improves new-hire retention, and reduces recruiting costs. Mature organizations are more likely to empower their sales teams with social tools — and say this strategy drives down cost per acquisition. It doesn’t stop there.

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BrightEdge Awarded Patent for Operationalizing SEO

Bill Hartzer

Until now, business owners and designers of web pages had to guess their share of voice and relevance manually, without a proven system. The new patent bridges the knowledge gap between guessing and knowing who has the greatest share of voice in organic search, which is incredibly useful information for any SEO practitioner.”

SEO 99
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8 Questions to Answer Before You Pay to Advertise Your Business

Techipedia: Tamar Weinberg

Paid advertising should drive profit first, but there is a secondary value in the data you are collecting. Make sure before you launch you have systems in place not only to capture the metrics you want to see now, but the ones you think you may want to see later. The data is only as good as what you are capturing, though.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

Only 16% of companies say they currently have a social CRM system in place. 21% plan to implement such a system in the coming year, but another 17% “don’t know what a social CRM system is and why businesses need it.” The most popular operating systems for mobile Facebook access are iOS (26%) and Android (21%).

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How to Select an Interactive Marketing Agency

Techipedia: Tamar Weinberg

A couple of side notes: First, a quick definition of terms : An interactive agency is one that provides a full suite of digital services that typically includes SEO, paid search advertising, email marketing, social media, mobile marketing, and branding support. Web development could be part of the mix, but not necessarily.

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10 Premium SEO Tools That You Can Try for Free (or Cheap)

Kikolani

Crawl Test – Check your site to see how accessible it is to the search engines, link information and identify common SEO problems that may be systemic. It’s actually pretty insane how many tools they have built into their system for just about anything you need in your online marketing campaign. PPC Research.

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