Waxing UnLyrical

FEBRUARY 1, 2011

What are some cost-effective ways of correlating outputs to outcomes? “Business outcomes tend to have two qualities in common; first, they have to be a measure of behavioral change (sales or otherwise); and second, as a metric, business outcomes must make sense/be recognizable across an organization.&#

Postrank 193

Postrank Metrics Tourism WordPress 193

Waxing UnLyrical

OCTOBER 19, 2010

If web metrics from these local sites start showing less referral traffic from Google, then it’s surely possible that Google Instant is, at least in part, to blame. Pay-per-click (PPC) advertising costs might increase. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email.

Google 254

Google Class Creative Commons Yahoo 254

Kikolani

JANUARY 16, 2011

Be sure to list your new blog URL as well as your new RSS feed URL in that post so people can subscribe easily to your new site or visit it directly. Not everyone wants to go through RSS or email – some may just prefer your Facebook fan page or Twitter. Do you think the cost is worth the benefit?

Questions 167

Questions WordPress Postrank Blogger 167

ProBlogger

APRIL 6, 2011

These are softer metrics—they will harden over time. increasing their email/RSS subscribers, followers, fans. Your costs? Bring bloggers together for a research group (incentives will cost more). Your costs? Your costs? analytics, PostRank, Twitter, social bookmarking websites, and so on.

Blogger 42

Blogger Brands Survey Cost 42

Waxing UnLyrical

NOVEMBER 18, 2010

collecting media coverage, putting it into a database, matching the articles and posts up with other metrics, etc.). Integrating media and web metrics : matching specific posts to web metrics (e.g., But if you’re not one of those fortunate brands, consider using higher-quality (probably lower-cost) human coding.

Crimson Hexagon 200

Crimson Hexagon Sentiment Analysis Sample 200

Waxing UnLyrical

NOVEMBER 21, 2010

How much does a house cost? Don’t sweat the Twitter metrics , by Seth Duncan at Context Analytics’ blog (now Beyond Analytics). If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. by Don Bartholomew. by Daniel Sitkin at Metrica’s Measurement Matters.

Postrank 119

Postrank Conference Tourism Analytics 119

Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Keep Score Social media metrics are widely available, but require effort and integration to be gathered and analyzed successfully.

Social Media 121

Social Media Strategy CoTweet CoTweet 121