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Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

The prospect or buyer likely had several other exposure points to your brand prior to that click (visiting your booth at a trade show, hearing someone from your company speak, seeing an ad, reading about your firm on a blog or an industry trade press article or analyst report, etc.). Share this on Bebo. Share this on del.icio.us.

SM2 187
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The Social Media ROI Debate

Webbiquity SMM

Can social media costs be justified on the P&L, so that as belts get ever tighter in this stagnant economy, these projects and tasks can be spared the budget axe? The Real Cost of Social Media by Danny Brown. Among social media pundits, the debate rages on. Is social media ROI measurable?

ROI 193
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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

Stacey is flat-out awesome: Social Media Manager for Vocus/PRWeb as well as serving her country as a U.S. Now a Business Information Analyst at The Mint Partnership, Valerie has an extensive background in the architecture and engineering industry. Her background includes stints in management consulting and the energy industry.

Twitter 257
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The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

Switch PR for almost any people-facing industry and you'd get similar results, unfortunately. It's not just PR, but since that's the industry with which I primarily interact, I wanted to put a fine point on it. But at the end of the day, it’s a time and cost expense that is meant to generate business.

Questions 161
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3 Ways Facebook is Killing Your Website | Social Media Marketing.

Convince & Convert

With quite some of my industry colleagues we have had maybe a bit different approach to the game – living in Czech republic you might realize some of the downsides of the FB hype even more than in US. RT @jaybaer: R.I.P. 3 Ways Facebook is Killing Your Website [link] [link] zbiejczuk Hi Jay, thanks for an interesting article.

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RIP 3 Ways Facebook is Killing Your Website

Convince & Convert

With quite some of my industry colleagues we have had maybe a bit different approach to the game – living in Czech republic you might realize some of the downsides of the FB hype even more than in US. RT @jaybaer: R.I.P. 3 Ways Facebook is Killing Your Website [link] [link] zbiejczuk Hi Jay, thanks for an interesting article.

Facebook 167
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The Most Overused Buzzwords and Marketing Speak in Press Releases

Adam Sherk

A lot of what I have included is more marketing speak than technology or industry buzzwords, since I wanted to look at overused words across all industries. Feel free to hit me up offline if you are interested — fstrong-at-vocus-dot-com. Gina Cuclis July 1, 2010 at 1:25 pm Your list is tech industry focused.