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Faking it on Social Media: What are the Costs?

Spin Sucks

Stacey Acevero is the social media manager at Vocus. Today’s guest post is by Stacey Acevero. It may be something we never detect or notice while we’re on Twitter – but it’s very prevalent: Fake followers. Be wary professionals…fake social media accounts are increasing and if you’re not careful, they can diminish your credibility and destroy your social media high. DON’T DO IT.

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Four Reasons You’re Not a Media Company

Spin Sucks

At last week’s Vocus User’s Conference, I had the pleasure of sitting in on Adam Singer’s session. Sure, it may cost you a couple hundred bucks when it’s all said and done, but that money is well spent when you’re competing on the web with other companies who’ve taken the time and invested in their content efforts upfront. Your design is outdated.

What IFTTT Teaches Us About Automation

Geoff Livingston

My client Vocus released a new version of its Marketing Suite yesterday , a comprehensive integration of search, social, PR and email functions. The Vocus Marketing Suite provides a single automated stream — much like a social network — to manage all of these opportunities, something the time strapped marketer should like. And at what cost ? My point?

The Future of Social Media

Webbiquity SMM

The cost and specialized knowledge involved, however, severely limited its utility as well as the length of messages that could be practically sent. It was costly to send out printed documents, you could send them only to your known contact list, and they weren’t searchable by the general population. We live in amazing times. Still, distribution was an issue. Share this on Bebo.

The Social Media ROI Debate

Webbiquity SMM

Can social media costs be justified on the P&L, so that as belts get ever tighter in this stagnant economy, these projects and tasks can be spared the budget axe? The Real Cost of Social Media by Danny Brown. Among social media pundits, the debate rages on. For example, if John Doe clicks through to your website from a tweet and buys something, that’s easy to measure.

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Looking Back at 300: Top 10 Posts on the Webbiquity Blog So Far

Webbiquity SMM

Vocus vs. Cision (November 8, 2011). Vocus and Cision are both powerful and popular PR monitoring and management systems. Avoid mistakes that will cost you readers? After 32 months (time flies when you’re having fun!) and 300 posts, here is a quick look back at the 10 most-read posts on the Webbiquity blog to date. PR Monitoring and Management Tools: Which is Best?

Public Displays Of Affection (CTRL ALT Delete style)

Twist Image

Tickets cost $20 and everyone gets a copy of CTRL ALT Delete. Tickets cost $20 and everyone gets a copy of CTRL ALT Delete (thanks, again, Joe). Webinar, Everywhere - Vocus. vocus. If you''re interested in meeting, connecting and sharing. will be doing a few public appearances in the next few months to support the launch of my second business book, CTRL ALT Delete. There are already close to 100 confirmed guests. Special thanks to Joe Thornley and Thornley Fallis for pulling this one together. The line-up is stellar and it''s always an incredible event. bluehornet.

Social Media Use: Three Big Mistakes Made by Small Businesses

Unspoken

Still, though social media is a popular marketing tool for small businesses, it can also be a minefield of potentially costly and critical mistakes. According to a recent survey by Vocus and Duct Tape Marketing , decision makers at small and medium-sized businesses consider overcoming the perception that social media is free as their biggest social media challenge. According to a recent Manta survey , a staggering 90 percent of small business owners are using the web to network with potential customers and promote products and services. And why not? Not responding to customers.

Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

Mid-sized to large firms may rely on fee-based social media monitoring tools like Radian 6 , Alterian SM2 , Cision or Vocus which provide automated sentiment tracking, while global brands can use tools like Neilsen BuzzMetrics or Cymfony. Some experts contend that because social media activity is rich in metrics , you can and should be measuring ROI constantly. Influence: a.k.a. Digg this!

#measurePR Recap: Chatting with Heidi Sullivan

Waxing UnLyrical

We then moved on to one of Heidi’s favorite topics, obtaining a budget for PR that is comparable to marketing by diminishing the stigma of  PR being a cost center : A3: Objective setting is key: what will you measure? Disclosure: Heidi Sullivan, the featured guest on this month’s chat, is an executive with SBC client Cision. Heidi Sullivan. How do PR people get their content out?

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Plagiarism and Stealing

Geoff Livingston

Plus the costs of knowing that you didn’t write or deliver that content, which may not be top of mind, could plague you wherever you go. This post ran originally on the Vocus blog. Recently, I’ve witnessed several acts of plagiarism and stealing. It’s too damn easy. Blogs are frequent targets for plagiarism. Publish or perish, as academics used to say.

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Social Media Software + Silos=Trouble

SocialFish

Vocus added social media monitoring. PR using Vocus’s social media monitoring and marketing using Radian6? While association staff in each silo are focused on providing the most up-to-date solutions to members, not only is there the potential for costly overlap, but members are most likely going to be confused and overwhelmed by too many conflicting choices.

9 Criteria for Selecting a Social Media Monitoring Tool

Webbiquity SMM

Price is always a consideration of course, but in selecting a potentially critical business tool like social media monitoring (consider the cost of BP’s social media failure ), the more important consideration is “value,&# as in: does the tool do at least as good a job at meeting the specific social media needs of my company as competing tools, and is it priced similarly or lower than tools offering equivalent functionality? But how do you choose one? Range of coverage. Many include at least the most popular blogs as well. Frequency of alerts. Workflow capabilities. Value.

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Breaking Down the Communication Silos

Spin Sucks

The net effect of this misguided view rests in overhead, excessive cost and worse, lost opportunity. Frank Strong is the director of public relations for Vocus. This guest post is written by Frank Strong. It has been said the sales function is about as far away as can be from public relations on the business spectrum. PR pros should not develop campaigns to drive sales. Point fingers.

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

Stacey is flat-out awesome: Social Media Manager for Vocus/PRWeb as well as serving her country as a U.S. LeadLife  is designed to increase qualified leads while shortening sales cycles and decreasing the cost of sales. A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. That will be our top focus for next year. Stacey Acevero. sacevero. ” ‘Nuff said.

Social Media Marketing - Is Your Business Ready?

www.toprankblog.com

There are a number of free or low cost tools that one can use to identify a brand’s current social web participation, ranging from social media monitoring software to profile checking tools like KnowEm to social search tools like How Socialable , 48ers or socialmention. What departments, business units, cost centers and approval entities would be involved with the Social Media program?

100+ Social Media Monitoring Tools

Pamorama

eCairn Conversation is a SaaS application that provides a cost-effective solution for marketing professionals who want to leverage communities and influencers. $. eWatch is the fast, easy, and cost-effective way to track what the media, investors, consumers, and the competition are saying about your organization. Vocus. Vocus social media software enables you to listen to customers and prospects, find influencers, and monitor conversations, mentions and trends. $. Businesses also need to measure, analyze, and report on their social media efforts. Addictomatic. ASOMO.

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The Fight for the Future of Influencer Analytics

Convince & Convert

Using influencers to solely drive awareness is as cost-effective as a Paula Deen fitness camp. Lots of other software ( Cision and Vocus , in particular) offer some form of blogger search and outreach capabilities, but GroupHigh is purpose built for bloggers (no traditional press included) and is a snap to use. Fair enough. Very easy to use. Very easy to understand. Nobody.

The Most Overused Buzzwords and Marketing Speak in Press Releases

Adam Sherk

Feel free to hit me up offline if you are interested — fstrong-at-vocus-dot-com. Too often over-hyped releases end up costing a company the attention it seeks because they end up disregarded. We see this type of marketing speak over and over in press releases and promotional materials. And let’s be honest, we’ve all used it at one time or another — shame on us. Davina K.

100+ Social Media Monitoring Tools

www.pamorama.net

Conversation eCairn Conversation is a SaaS application that provides a cost-effective solution for marketing professionals who want to leverage communities and influencers. eWatch eWatch is the fast, easy, and cost-effective way to track what the media, investors, consumers, and the competition are saying about your organization. Analytic.ly Is it good news or bad news? Greetz!

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PR Tools That Don't Rhyme with Focus or Vision

blog.journalistics.com

Journalistics Home About Subscribe PR Tools That Don’t Rhyme with Focus or Vision by Jeremy Porter on September 13, 2010 I’ve used products from Vocus , Cision , BurrellesLuce , PRNewswire , BusinessWire and Marketwire in the past, and they’ve all helped me get my work done faster and deliver stronger results for clients. It turns the media relations model on its head.

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100 Media Monitoring Tools for PR

www.pamil-visions.net

This low-cost, digital media analysis system allows you to measure your total online media presence globally from the recognised leaders in reputation research – real time – without the cost of cuttings agencies. Vocus PR – track and evaluate company, product and spokespeople mentions, monitor issue response, check on industry trends, and track competitors.

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3 Ways Facebook is Killing Your Website | Social Media Marketing.

Convince & Convert

photo by Brenda Starr ) More from Convince and Convert 7 Deadly Sins of Social Media Should Facebook Dominate Your Social Media Strategy Is Your Social Strategy Proactive or Reactive Convince and Convert Recommends The Metrics of Social Media (Danny Brown) The HEART of Social Media (Danny Brown) The Real Cost of Social Media (Danny Brown) Tagged as: amazon , brand communities , facebook , facebook fan pages , google , social commerce , social media strategy , social objects Did you enjoy this blog post? Build a website. Make it useful and at least moderately pleasing to the eye. Bingo!

Social Media Monitoring Grudge Match: Radian6 vs. Scout Labs

www.socialmediaexplorer.com

It alone is worth the cost of the service. If so, then why not: Leave Comment Below | Subscribe To This Blog | Sign Up For Our Newsletter | Petermenzies111 How would you say they compare to the new Vocus Social Media tool? JasonFalls Honestly, I haven't seen Vocus's new offering, but I'll see what I can do to get a peek soon. This alone beats them, hands down.

The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

link] Michael Shouldice RT @Vocus: RT @JasonFalls: If your PR firm is asking these questions about social media, they're doing it wrong. Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective. But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. 1. What’s the hot new trend in social media that we can bring to our clients?

ITDatabase vs. Cision for tech PR? The difference is shocking…

www.pageonepr.com

Right now Cision is just feeling like a really expensive contact database, and nothing more.  I have to wonder how Cision and Vocus are going to stay relevant to the tech industry when more people become aware of ITDatabase. What Vocus had was integrated email marketing, which enabled me to personalized and schedule emails. You can follow any responses to this entry through the RSS 2.0

Social Media is a time waster! So Why are Large Corporations Using SM?

mysocialmediastrategy.wordpress.com

If they had more resources to manage Social Media  that would mean that the expenditure costs for Social Media would involve using additional human capital which would increase costs and lower productivity right. There are free listening stations and more enhanced listening stations that you can purchase on an enterprise level like Radian 6 and Vocus. It saves time and money.

RIP 3 Ways Facebook is Killing Your Website

Convince & Convert

photo by Brenda Starr ) More from Convince and Convert 7 Deadly Sins of Social Media Should Facebook Dominate Your Social Media Strategy Is Your Social Strategy Proactive or Reactive Convince and Convert Recommends The Metrics of Social Media (Danny Brown) The HEART of Social Media (Danny Brown) The Real Cost of Social Media (Danny Brown) Tagged as: amazon , brand communities , facebook , facebook fan pages , google , social commerce , social media strategy , social objects Did you enjoy this blog post? Build a website. Make it useful and at least moderately pleasing to the eye. Bingo!

BuzzStream Next Must-Have Software For PR Professionals

www.socialmediaexplorer.com

However, it reminds me very much of some of the high end products Vocus puts out that allows you to have advanced logs of everything you've done and said with a particular media contact. Still, I find it encouraging that it's available and doesn't cost a fortune. additions that make it unbelievably useful. How it works is almost ridiculously simple. contact window pops up.