Remove Cost Remove Focus Group Remove Reputation Remove YouTube
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3 Ways to Use Social Media for New Product Development

Buzzlogix

As a result, businesses owners and managers can hesitate as they seek to minimize the risks involved in terms of time, money and reputation. The ability that social media gives you to understand the marketplace, supplies you with an opportunity to reduce your product development costs and outperform your competition.

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How Size Matters in the Social Media ROI Debate

Convince & Convert

It simply won’t happen, especially in a tight economic landscape where backs are to the wall, reputations hang by a thread, and experimentation is regarded with the same relish we’d have for a root canal. Opportunity costs are something else entirely, but small business doesn’t often ponder such things.

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Get Your Social Media Story Straight | Blogging and Content.

Convince & Convert

So, I peeked at YouTube. 213 videos on YouTube , the most recent just five days ago. The Facebook page has a not-too-shabby 13,000+ fans, but most of the YouTube videos have just a few dozen views. The YouTube channel is barely mentioned on Facebook. The team has a lot of photographs on Facebook (and also some on Flickr).

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10 Marketing Techniques for Content Marketers from Traditional Advertising

Writtent Blog

We’re specifically referring to focus groups, scheduled panels of carefully-selected consumers who would provide feedback over the course of a few hours on a potential marketing campaign. They weren’t cheap to run, but it’s safe to assume that thousands of terrible marketing ideas were diverted when a focus group reacted poorly.

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Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

It's also about how the brand has set up the Twitter account or accounts: are they just selling, giving deals; is it a genuine customer service contact point; are they engaging with followers and brand advocates, directing conversations beyond Twitter to blogs, YouTube, other channels?