Sherrilynne Starkie
AUGUST 15, 2018
The report explains: “Earned Media Value is the equivalent cost of advertising that would garner the same amount of exposure as postings mentioning a brand campaign, based on followers and a US$5 CPM (cost-per-mille).”. First of all, it’s easy to buy followers and costs as little as $10 for a thousand.
Sherrilynne Starkie
JUNE 29, 2014
While I did not get all my questions answered (fees and costs), I was sufficiently impressed with the social analytics package that I decided not only to write a blog post about it, but I agreed to have some of my comments summarized in the launch news release. Analysis of spikes. Volume spike analysis. PLEASE LIKE MY FACEBOOK PAGE.
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Sherrilynne Starkie
MARCH 14, 2018
Reach, visits, shares, comments, likes, follower growth and cost per engagement are the evaluation metrics. Campaigns are measured by leads generated, cost per acquisition, lead quality and average order size. Awareness campaigns focus on reaching and engaging a specific audience. Feedly and Scoop.it are two examples.
Sherrilynne Starkie
JUNE 30, 2015
Anyone glancing at their Facebook news feed this morning might have been surprised to read this update : “Forecast: Today is expected to be like being hungover in line at a suburban Starbucks drive-thru”. It’s popular, important and low-cost content that is sure to drive traffic. The Citizen is being clever about it too.
Sherrilynne Starkie
APRIL 20, 2013
Since then, followers have grown to almost 55,000 in number – second only to New York City’s Twitter feed. The cost of PR. Prior to the student demonstrations the SPVM Twitter profile had 10,000 followers. During the protests the use of hashtags proved crucial. It started trending immediately. Communicating bad news in hard times.
Sherrilynne Starkie
MARCH 28, 2015
Feed or avoid. Good manners cost nothing. Here’s what I learned from PR agency life over the past five days: It never hurts to make a new friend. Talking things through makes difficult things seem simpler. A hungry man is a crabby man. Friends and family will keep you grounded. But are starting to get why I love agency life?
Sherrilynne Starkie
DECEMBER 27, 2020
People respond differently to the videos that the see in their Facebook news feeds. A recent video reach campaign by the Ford Motor Company lowered the overall costs by more than 20 per cent. Eighty per cent of viewers can recall a video they’ve viewed in the last 30 days. Impact of Facebook Video.
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