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Sysomos Audience Moves Towards Measuring Social Media ROI

Dave Fleet

Social media ROI is a hot topic right now, as social media begins to (slowly) mature. One area in particular which is fast-evolving is social media monitoring (my ex-colleague Michael O’Connor Clarke quipped last week that there’s probably a micro-industry dedicated to watching it). I came away impressed.

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11 best social media listening tools

Unmetric

Often people consider social media monitoring and social media listening to be the same. . Social media monitoring is the process of gathering information on your brand’s mentions, share of voice, sentiment, and more. Pricing: N/A. G2Crowd Rating: 4.1. Brandwatch. Pricing: Starting from $800 per month. 76Insights.

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Top 17 Social Media Monitoring Vendors for Business

Socialmedia.biz

The tools enable business people to track, listen, and gather essential information concerning their businesses and customers across multiple social media platforms. Gathering data and listening to conversions on various social media platforms can enable you to make informed decisions that will bring progress and success to your business.

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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Do you realize how valuable it is to monitor and track conversations online? Are you monitoring the trends related to conversations about your brand? Is all that social media activity paying off? Listening is just as important as sharing on social media Click To Tweet. The Social Media Monitoring Lighthouse.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). First – What are the objectives? Thanks again Katie. Great resource.

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Is Your Twitter Addiction Paying Off

Convince & Convert

Certainly, it’s not a comprehensive influence formula like Klout , or other Twitter-influence arbiters ( interesting study this week from Sysomos ), but it’s easy to calculate, and I think it makes sense. So, I’ve started to look at followers per tweet as a metric that focuses on the efficiency of time spent.

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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

Cheers, Sheldon, community manager for Sysomos [link] 40deuce I agree that influence mining will definitely be a huge thing in the next year or so. New metrics should be developed to understand the impact of social media on sales and new metrics to understand the secret of viral process and of the strength of influence.