Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. I did not work on the Klout campaign.

Social CRM 134

Social CRM Influencer Klout Social Media 134

Convince & Convert

NOVEMBER 1, 2011

You and I have the rare luxury of doing this for a living, but take an average marketing director or average CEO. There’s a lot of conversation these days about influence or outreach and Klout , with Klout’s new algorithm change recently. They’ve got to be like, “What the hell is going on?”

Klout 122

Klout Social Capital Influencer Social Graph 122

Webbiquity SMM

JUNE 14, 2011

Last week’s Online Marketing Summi t in Minneapolis drew an intense crowd of local agency and corporate attendees focused on learning the latest strategies for SEO and search, conversion rate optimization (CRO), QR codes, PPC, social video marketing, integrated analytics, social media measurement and more.

B2B 164

B2B Sentiment SEO Klout 164

Convince & Convert

JULY 27, 2012

We’re taking social and moving it beyond marketing, and getting lots of people involved. Here we are in year, I don’t know, whatever, of social media and social media marketing, and it strikes me that that’s still a significant challenge. But it got me to thinking. We talked about that in The Now Revolution , etc.

Airlines 115

Airlines Sentiment Hotels ROI 115

Sprout Social

NOVEMBER 15, 2023

Our early product helped social teams build content calendars, find and respond to relevant comments, publish posts across multiple channels with ease, and track proxy metrics of success (remember Klout scores?). Over time, social activity ballooned, matured and fractured as new networks, content formats and communities emerged.

Social Media Management 106

Social Media Management Social Media Team Klout 106

Webbiquity SMM

JUNE 6, 2011

Note: This post, a joint effort between Cheryl Burgess and me, originally appeared on the Blue Focus Marketing Blog last month. This should be a wake-up call for companies’ content on pursuing outbound marketing initiatives. Blogger for Huffington Post and @op_editorial , Marketer, Do-Gooder, Master Surfer!

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196

Hootsuite

MARCH 31, 2020

How to Use Twitter Analytics: The Complete Guide for Marketers. The Hootsuite blog, for example, shares up-to-date content about social media marketing and how to use social tools. A chat is an online conversation with one or more people. Learn more : Messenger Apps for Business: How to Use Chat for Marketing.

List 145

List Social Media HootSuite URL 145