Convince & Convert
SEPTEMBER 11, 2011
Other than signing book deals, the favorite sport of the social media punditry these days seems to be bashing Klout. The most recent example was from B2B social media thinker Paul Gillin who wrote a post unveiling the flaws in Klout’s ranking scheme. Instead, they object to the very notion and existence of Klout.
The Way of the Web
SEPTEMBER 29, 2011
Like a lot of people, I’m registered on both Klout and Peerindex , which both attempt to track my online influence in slightly different ways to give one overall score which can be compared to others in my areas of interest. Measuring influence or just tracking loyalty? and Flickr. Empire Avenue: A third way?
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Convince & Convert
AUGUST 10, 2010
Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. I did not work on the Klout campaign.
Absolute PA
JULY 28, 2011
OK, you might want to invest money in customising it, planning a strategy, learning how to use it like a marketing ninja, or have someone manage your page for you. Even considering all of this, we’re talking peanuts compared to traditional marketing costs. Your customers are already there. Beast is top dog on Facebook.
The Way of the Web
DECEMBER 24, 2011
How do you work on a tiny marketing business when the ‘big boys’ are constantly unveiling new social media units? Klout and Peerindex: Social network loyalty cards. Add in the quantity factor as a part of their metrics, plus the perk offers as a reward, and they’re loyalty cards for digital services.
Absolute PA
JULY 28, 2011
OK, you might want to invest money in customising it, planning a strategy, learning how to use it like a marketing ninja, or have someone manage your page for you. Even considering all of this, we’re talking peanuts compared to traditional marketing costs. Your customers are already there. Beast is top dog on Facebook.
Kikolani
JULY 12, 2012
Inbound marketers know the principle of making yourself useful. All the points above can be called mere tricks at some point, but you can’t claim success and public loyalty unless you deliver that awesome content that’s engaging, instructive and pleasant to go through. How to Increase Your Retweets, Twitter Followers & Klout.
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