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What’s Social’s True Value to Business? We Asked 2,162 Marketers.

Hootsuite

Download the full Social Transformation Report to find out how 2,162 marketers are using social media in their organizations in the wake of COVID-19. 3 unique ways social creates value for organizations. In 2020, we’ve seen how crucial it is for brands to use social media as a way to protect and strengthen relationships.

Marketing 144
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How Visuals are Telling the NAIAS Story

Convince & Convert

Here’s a look at the top issues mentioned on social media throughout the telecast: Looking at who was driving #SOTU chatter, the White House was able to carry messages across social media, accounting for most of the top Tweets during the speech. Will positive sentiment outweigh neutral?

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Proving Value vs ROI in PR

Proactive Report

This new direction came from auditing the online conversations about learning languages. Here’s one example of how it is being done in the health care sector. Conversions – sign-ups, downloads, purchases. Online PR Social Media Case Studies costs crisis online PR PRSA revenue ROI value'

ROI 69
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Social Media Analytics in Healthcare: Complete Guide

Hootsuite

Social media analytics is one of the most powerful tools a healthcare organization can use to improve external communications. Used right, social media analytics in healthcare can help administrators save time, identify patient trends, fight misinformation, and protect an organization’s reputation.

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How to Use Social Media for Crisis Communications and Emergency Management

Hootsuite

On a regular day, connecting with your audience on social media requires tact, care, and forethought. Social media crisis communication for brands comes down to one reassuringly simple question: how can you help? More than ever, real-world catastrophes play out on social media in real time.

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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

Social media is a constantly evolving field. It can be difficult to keep up with all the new social media definitions that seem to emerge almost every month. That’s why we’ve created this comprehensive glossary of social media terms. Bookmark this page! AMA (Ask Me Anything). Artificial Intelligence (AI).

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