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JULY 9, 2012 [Health Care, Sentiment] Big Data Creates Win/Win for Businesses and Consumers
The rise of social, online behaviour, user content generation, not to mention increased mobile activity, has contributed to the mountain of datasets that have grown so large “they become awkward to work with using on-hand database management tools”, per Wikipedia. Hospitals and general patient care information has been traditionally gathered and stored manually, in files. returns.
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JANUARY 16, 2012 [Health Care, Sentiment] Live Blog: Lotusphere 2012 Opening Session
Fox’s brief speech isn’t very relevant to social business, but the audience receives him well. IBM’s Alistair Rennie kicks off the core session.There’s nothing new about social business, he says. “Ultimately, Social Business is a competitive differentiator.” The user interface is a Facebook/Google+-like internal social network.
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MAY 7, 2010 [Health Care, Sentiment] Judge Confirms: You Have No Privacy. Get Over It.
He was saying that our private information was already in the hands of credit card companies, health care providers, and so many other third parties, the notion that we control this information is flawed. Brown points out that from a legal standpoint, this statement is both puzzling and unnecessary, but it is nonetheless indicative of a general sentiment that there is no longer any reasonable expectation of online privacy. All of the social networking leaders have stumbled. Tags: Online Privacy Social Media Facebook Google privacy Google Buzz
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JUNE 27, 2013 [Health Care, Sentiment] Investigative Analytics: Social Media Analytics in Action
And the usefulness of social media analytics, beyond sentiment, is to obtain actionable insight. ” By using investigative analytics, a pharmaceutical company that suspected a problem with one of its products could drill into its social media data to determine what exactly is being said about the product, and at which locations, to see if there are patterns.
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CONVINCE & CONVERT [Health Care, Sentiment] Social Pros Podcast – Super Bowl Social Media Command Center
| THURSDAY, FEBRUARY 2, 2012
This is Episode 1 of the Social
Pros Podcast : Real People Doing Real Work in Social Media
. This episode features Taulbee Jackson , CEO of Raidious , the social
and content agency that built and is managing the Super Bowl Social Media
Command Center. Read on for insights from Taulbee, our “Work It Out” advice segment, and Eric’s Social Media
Stat of the Week (this week: The Edelman Trust Barometer ). Social
Pros Transcript For Your Reading Enjoyment. This is good news for social media
marketers like you and me. MORE >>
SPIN SUCKS [Health Care, Sentiment] Komen In PR Mess Because of Planned Parenthood Decision
| THURSDAY, FEBRUARY 2, 2012
On the other is Planned Parenthood, the 90-year-old organization that operates nearly 800 health
centers nationwide. It bills itself as “America’s most trusted provider of reproductive health care
.” Planned Parenthood says it performed 750,000 breast exams and breast care
procedures in 2010, the latest year for which information is available. Komen has faced a massive social media
backlash, with angry people flocking to its message boards and Facebook wall to announce that they will no longer donate to the breast cancer charity. MORE >>
PROACTIVE REPORT [Health Care, Sentiment] Proving Value vs ROI in PR
| MONDAY, DECEMBER 2, 2013
Here’s one example of how it is being done in the health care
sector. Meritus Digital Dashboard - monitoring mentions, sentiment
, growth of communities, engagement across all channels. Online PR Social Media
Case Studies costs crisis online PR PRSA revenue ROI value '2014 will see more emphasis on reporting PR results. Mark Weiner of Prime Research was a speaker at the recent PRSA 2013 Conference in Philadelphia. His panel was about measurement, proving value and ROI. Proving Value. Value is subjective. Averting crises and mitigating reputation issues. MORE >>
PAUL GILLIN [Health Care, Sentiment] Live Blog: Day 2 Kickoff Strikes Transformation Theme
| TUESDAY, JANUARY 17, 2012
new social media
team listens and responds to blogs, Facebook posts and tweets, the process “learning to be a better bank,” said Wendy Arnott (right, @Wendy_Arnott ), VP for Social Media
and Digital Communications. The company has also transformed its internal communications using social
networking technologies anchored by IBM Connections. Over time, “The sentiment
shifted to excitement about better serving customers.”. Bottom line: “As you think about making your business more memorable, also think about how you make it more social
.”. MORE >>
THE RELATIONSHIP ECONOMY [Health Care, Sentiment] Now Your Data Is Being Transformed
| SATURDAY, NOVEMBER 12, 2011
Retailing is an obvious place for data-driven customization because the volume and quality of data available from Internet purchases, social
-network conversations, and, more recently, location-specific smartphone interactions have mushroomed. Some retailers are also at the forefront of using automated big data analysis: they use “sentiment
analysis” techniques to mine the huge streams of data now generated by consumers using various types of social media
, gauge responses to new marketing campaigns in real time, and adjust strategies accordingly. MORE >>
- [Health Care, Sentiment] Now Your Data Is Being Transformed THE RELATIONSHIP ECONOMY | SATURDAY, DECEMBER 31, 2011
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