Convince & Convert

JUNE 2, 2010

Is this a great way to bring remote friends’ commentary into a purchase decision (fashion) that is driven by peer feedback? No longer are your friends actual people that you have met in real life and had a conversation with instead friends are now a metric of popularity where many feel if they have a greater number they are superior.

Social Media 133

Social Media Strategy Curation Privacy 133

Convince & Convert

JUNE 3, 2010

In true big coporate fashion they ignore the little guy. They fail to take notes on good PR and instead take notes from GM b/c “they've always been a good example.&# GM ran commercials recently on “paying back their loans in full&# which is not entirely true ( [link].).

Social Media 156

Social Media Strategy Consultant Social CRM 156

Convince & Convert

SEPTEMBER 1, 2010

Social media is being held to some sort of higher standard. The concept of “we won’t do social media unless we can measure ROI precisely&# is actually code for “we’re scared to death, so let’s come up with a reason to stay on the sidelines.&# [link] jaybaer Thanks Jason.

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Social Media Consultant Social CRM eBook 120

Convince & Convert

APRIL 22, 2010

Second, the social media tools and destinations will inevitably change, but considering 83% of online Americans are active in social media, and there are 425 million people with Facebook accounts, I think we’re past the lava lamp stage. In either event, your job in this circumstance is to create conversation.

Social Media 128

Social Media Social CRM Loyalty Web 2.0 128

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. In true Twitter fashion, it wasn’t “rolled out” per se, it just appeared as part of the API that third parties access. Not an overwhelming participation rate. I love Twitter.

Social Media 124

Social Media Strategy Foursquare Social CRM 124

Convince & Convert

SEPTEMBER 20, 2010

It’s not about how many are following you as a brand because there are so many other sources of value by having a presence in social media. If nothing else, you’re part of the conversation. You certainly covered some great reasons to that point. link] Tink Is Twitter for Business Even Worth the Trouble?

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Social CRM Twitter B2B CoTweet 145

Convince & Convert

AUGUST 3, 2010

I decided to jump the social media band wagon a couple years ago. This past year, the ROI off of my social media strategy has far surpassed my high ranking website. And yes, Facebook is the leader of my social media strategy. Putting my content on someone else site is too scary.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

I decided to jump the social media band wagon a couple years ago. This past year, the ROI off of my social media strategy has far surpassed my high ranking website. And yes, Facebook is the leader of my social media strategy. Putting my content on someone else site is too scary.

Facebook 167

Facebook Consultant Social Media Sites 167

Convince & Convert

SEPTEMBER 2, 2010

Flexibility There are no right answers in social media, just answers that are more likely to be correct. It’s a benefit, not a drawback that (despite what others might proclaim) there is no social media playbook that can taken off the shelf and executed in rote fashion for all companies. Hence, the ROI of social media.

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Social Media Strategy Consultant Social CRM 153

Convince & Convert

SEPTEMBER 23, 2010

Succeeding on the social Web requires daily participation. Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time. bolen Thank you for this.

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Social Media Strategy Energy Consultant 146

Convince & Convert

SEPTEMBER 21, 2010

We need to start getting specific about social media services and capabilities, and talk about the components of social media, not “social media&# as a whole. If you come to Austin expecting it to be laid out if front of you, for it all to make sense in an orderly, pain-free fashion you’ll leave disappointed.

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Social Media Strategy Conference Eventful 126

Convince & Convert

SEPTEMBER 20, 2010

Within 12 months of its invention, 1,200 companies entered the radio “business&# in some form or fashion. link] #marketing #business LisaRivero As someone relatively new to social media, and developing and honing what I want to do with my blog, I sooo appreciate this post and advice.

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Social Media Strategy Affiliate marketing Company 159