Jon Loomer

FEBRUARY 17, 2017

I host a near-monthly free webinar called the Keys to Success, where I break down the details of when Facebook advertising does and does not work. But I wanted to summarize the primary factors that lead to success (and failure) of facebook ads. Facebook ads are incredibly powerful, but they aren’t magic.

Advertising 167

Advertising Facebook CPC CPM 167

agora pulse

JULY 18, 2017

There are 300 million photo uploads to Facebook every single day. If you’re behind one of those uploads to a brand page, then you need to care about Facebook image sizing. So why not take a look at the Facebook image sizes you should be using and the best tools for creating and resizing images for Facebook. 2017 Updates.

Facebook 151

Facebook WordPress CPM Mobile 151

Ignite Social Media

FEBRUARY 23, 2021

It’s not at the level of Facebook ($40.76 billion in 2021), however, the year-over-year ad revenue growth is more than double that of Facebook (source: eMarketer , October 2020). If you’re interested in joining the conversation, here’s what you need to know about Reddit’s current advertising offerings. Why is that so?

Reddit 78

Reddit Tips CPM CPC 78

Jon Loomer

NOVEMBER 23, 2015

Facebook has made several sudden changes to ad bidding that will impact how advertisers optimize their ad sets. Facebook has updated ad bidding and optimization options. Facebook put out the following explanation in the Help Center regarding what changed: What you choose to optimize for is no longer tied to what you get charged for.

CPC 114

CPC Facebook Price CPM 114

Jon Loomer

JULY 2, 2015

[NOTE: The following is a guide to the latest updates to Facebook Ads Manager. Go here for a guide to Facebook Power Editor updates. ]. Let’s take a closer look… The new Facebook Ads Manager is rolling out globally! If you select Conversion Tracking Pixel, you’ll be redirected to the old Conversion Pixels page.

Facebook 114

Facebook CPA CPM Campaign 114

Ignite Social Media

SEPTEMBER 14, 2020

Mobile shopping also increased, especially with some of these new-to-online shoppers. Our analytics and paid media team analyzed client CPM data from 2017-2019 and found that Q4 averaged a $6 CPM, which is about 15% higher than we typically see throughout the rest of the year. Be Strategic with Paid Media.

Social Media 161

Social Media Strategy Marketing Retail 161

Jon Loomer

JANUARY 28, 2016

Much of the confusion about Facebook advertising among novice to intermediate marketers centers around the lack of specificity in training materials available. Today, I want to dive into a rather complex topic that confuses many marketers looking to take advantage of the power of both Facebook ads and email.

Examples 113

Examples Campaign Facebook CPM 113

Sprout Social

AUGUST 3, 2022

Outstream ads appear online on mobile devices and are placed on websites and apps that run on Google video partners. When to use: Use this ad type when working to expand your mobile reach. It plays soundless for 30 seconds on desktop and for the full time on mobile, before defaulting to a thumbnail. Conversions.

YouTube 105

YouTube Advertising CPA Cost 105

Buzz Marketing for Technology

DECEMBER 8, 2010

Facebook Advertising – will continue to improve and unfortunately get more expensive. So people are looking for an alternative and that’s Facebook Advertising. I even wrote a book this year on just this topic called Facebook Advertising for Dummies (Wiley). NFO is the new SEO – that’s News Feed Optimization on Facebook.

B2B 279

B2B Marketing Mobile CPM 279

Buffer Social

MARCH 22, 2017

But one stat really stood out to us: Square video (1:1) takes up 78% more real estate in a person’s mobile newsfeed than does landscape video (16:9). And with mobile content consumption on a dramatic rise, this felt like something we had to get to the bottom of. Mobile content consumption is exponentially increasing.

Video 111

Video CPM Real Estate Mobile 111

Hootsuite

SEPTEMBER 9, 2020

Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite. Moms, meanwhile, love Facebook. Facebook ads. Facebook ads help you achieve one of three broad types of campaign objectives: Awareness: Build brand awareness or increase reach. Targeting teens?

Advertising 145

Advertising Social Media HootSuite How To 145

Oktopost

JULY 15, 2020

A HubSpot study found that LinkedIn had a 2.74% visitor-to-lead conversion rate, making it nearly three times more effective than its closest competitors, Facebook and Twitter. LinkedIn’s cost per click is higher, but the conversion rate makes it a much better value for B2B marketers—and the numbers and case studies bear this out.

B2B 148

B2B LinkedIn Tips Marketing 148

Jon Loomer

JANUARY 19, 2017

During the past year, Facebook released Automated Rules to the ads API, meaning that it was available to those managing their ads with a third party tool. Managing and monitoring Facebook advertising campaigns is a lot of manual work. Cost per Add Payment Info (Facebook Pixel). Cost per Add to Cart (Facebook Pixel).

CPC 60

CPC Facebook CPM Cost 60

Buffer Social

JANUARY 11, 2017

Ninety-one percent of marketers invested in Facebook advertising last year. billion people use Facebook every day, and on average, each person spends more than 50 minutes a day across Facebook, Messenger, and Instagram. How do marketers create, manage and analyze their Facebook ads? Where to find Facebook Ads Manager.

Facebook 40

Facebook How To Advertising Overview 40

Ignite Social Media

JANUARY 25, 2017

This includes spend using the native buying platforms on Facebook, Pinterest, Twitter and Instagram. Easy website/mobile sites (30.2%) and helpful, knowledgeable customer service (28.3%). As another example, you can also test interests against retargeting and see which one has a lower CPM and adjust your spend from that perspective.

CPM 60

CPM Discount Buy Cost 60

Buffer Social

JANUARY 10, 2017

We previously shared what $5 per day will buy you on Facebook Ads , but how much does Facebook advertising really cost? If you have a budget of $5 per day, Facebook Ads will never cost you more than $5 a day. Let’s go… Benchmarks: How much does Facebook advertising cost? That’s a tricky question!

Cost 40

Cost Advertising Price Facebook 40

Hootsuite

APRIL 8, 2021

If you plan to grant access to multiple users or you want to connect your Instagram business account to your Facebook Page, make sure to use an admin email address to sign up or tap Log in with Facebook. If you logged in with Facebook, you may be asked to sign in. Choose your username and password and fill in your profile info.

Instagram 145

Instagram How To HootSuite Hashtag 145

Little Web Giants

NOVEMBER 4, 2014

Everything you need to know about the six most popular social networks for businesses: Facebook, Twitter, LinkedIn, Pinterest, Google+ and Instagram. In today’s post, Facebook. Facebook is a social network for individuals and businesses. billion ( Facebook ). So without further ado, here it is. Monthly Active Users.

Social Media 47

Social Media Facebook Marketing CPM 47

Hootsuite

JUNE 11, 2020

Note that with non-skippable ads, advertisers pay per impression, at CPM (i.e., a) Select your bid strategy (for the most part, your campaign type will determine this: do you want conversions, clicks, or impressions?). Source: Mint Mobile. Easily publish videos to Facebook, Instagram and Twitter—all from one dashboard.

YouTube 145

YouTube Marketing Campaign Guidelines 145

Hootsuite

AUGUST 31, 2020

And unlike a certain kitchen cupboard, URL shorteners are in reach of anyone with an internet browser—social media managers, regular everyday Facebook moms, small business owners, and TikTok tweens of all heights. CPM for U.S. Any long and unwieldy website address can be reduced to just a few characters in the click of a button.

URL 145

URL Google HootSuite Template 145

Buffer Social

SEPTEMBER 4, 2018

This week (episode #110) we’re chatting about all of this and more: According to an interesting article from Digiday , Facebook is shifting gears with brand advertisers. After years of trying to sell brands on the Facebook news feed, they’re changing their pitch to Instagram, Stories, and Messenger engagement.

YouTube 71

YouTube Instagram Video Facebook 71

Little Web Giants

NOVEMBER 4, 2014

Everything you need to know about the six most popular social networks for businesses: Facebook, Twitter, LinkedIn, Pinterest, Google+ and Instagram. In today’s post, Facebook. Facebook is a social network for individuals and businesses. billion ( Facebook ). So without further ado, here it is. Monthly Active Users.

Social Media 28

Social Media Facebook Marketing CPM 28

ProBlogger

AUGUST 7, 2014

Google Adwords and Twitter are good options for this, but the one that excites me the most at the moment is a platform you’re probably already using for ‘free’ right now, and that’s Facebook. We’ve been using Facebook advertising for around 18 months on Digital Photography School.

Advertising 53

Advertising Facebook Campaign Newsletter 53

ProBlogger

AUGUST 7, 2014

Google Adwords and Twitter are good options for this, but the one that excites me the most at the moment is a platform you’re probably already using for ‘free’ right now, and that’s Facebook. We’ve been using Facebook advertising for around 18 months on Digital Photography School.

Advertising 52

Advertising Facebook Campaign Newsletter 52

The Marketing Blog

JUNE 22, 2008

Home About In the Media OSSCamp Summer Edition themarketingblog@wordpress on Mobile June 23, 2008.2:25 Revenue model Revenue sharing tie ups with SMS service provider, Accessory Providers etc Low cost Banner Advertisements (Local/National) Generating traffic for CPC/CPM based ads. 25 am YoMacha: India’s Hot or Not ?

Startup 100

Startup Web 2.0 CPM CPC 100

Sprout Social

JULY 26, 2019

If you’ve been observing social media conversations, you might have come across a ton of lingo or acronyms that take you a while to figure out. Social media acronyms like TFW, TBH and LMK get thrown around very casually in comments, captions and conversations between people. FB – Facebook. CR – Conversion rate.

Social Media 112

Social Media Software CPM CPC 112