Keyhole.co

NOVEMBER 9, 2023

In this article, we’ll guide you through the 3 essential influencer marketing metrics you should be tracking for your upcoming holiday campaigns, ensuring that your efforts spread holiday cheer and deliver real results. What is influencer marketing? What influencer marketing goals can be set for holiday campaigns?

Metrics 52

Metrics Influencer Campaign CPA 52

Jon Loomer

NOVEMBER 6, 2018

Learn about my recommended system in our upcoming class! Website Purchase Conversion Value. Here are the account optimization questions I ask myself on a DAILY basis: Is my CPA going up/down? Website Purchase Conversion Value. Is my CPA going up/down? Website Purchase Conversion Value. Definitions.

Organization 164

Organization CPA Facebook CPM 164

Jon Loomer

APRIL 18, 2018

I can see the overall conversion rate of the funnel, the average time to complete this funnel, and much more. Launch an improved offer on the ad via the conversion objective , within the ad to Previous Page Views who didn’t add to cart. ” and that ad drives them into a Messenger conversation. Their CPA goal is $20.

Analytics 167

Analytics CPA Facebook Advertising 167

Buffer Social

JUNE 28, 2023

Just over a year ago, my role at Buffer shifted, and I became a Growth Marketing Manager working on Buffer’s Growth Marketing team. For Buffer’s Growth Marketing team, running experiments is fundamental to the way we work. To date, I’ve run 25 experiments in our Adwords account. Then the cycle starts again!

HootSuite 88

HootSuite Marketing Adwords Campaign 88

Oktopost

JANUARY 12, 2021

It also makes it necessary to employ traditionally B2C-oriented marketing techniques to attract new B2B leads and retain your current customers. CX has become an intrinsic part of the B2B marketing funnel. The same rings true in B2B marketing. What is Customer Experience (CX)? What makes your CX stand out?

B2B 101

B2B Marketing Metrics Survey 101

Jon Loomer

JULY 29, 2019

There have been plenty of conversations recently related to the topic of ad creative and how it’s THE most critical differentiator for Facebook/Instagram account performance. We’ll be covering these questions and much more in our upcoming course: Ad Creative Mastery. Join our upcoming course!]. Questions abound!

UGC 167

UGC Facebook CPA Upcoming 167

Jon Loomer

MAY 26, 2015

I later broke down my results based on the Website Conversions objective. I did this by filtering for the word “Conversions” in the campaign name. 35 CPA, 12,060 Conversions. 52 CPA, 1,504 Conversions. In this case, CPA represents Cost Per Website Click. Conversions, Too.

CPA 113

CPA CPM Facebook Cost 113