Keyhole.co
NOVEMBER 9, 2023
In this article, we’ll guide you through the 3 essential influencer marketing metrics you should be tracking for your upcoming holiday campaigns, ensuring that your efforts spread holiday cheer and deliver real results. What is influencer marketing? What influencer marketing goals can be set for holiday campaigns?
Jon Loomer
NOVEMBER 6, 2018
Learn about my recommended system in our upcoming class! Here are the account optimization questions I ask myself on a DAILY basis: Is my CPA going up/down? Is my CPA going up/down? Is my CPA going up/down? To hear from the pros and get all their helpful tips and techniques, be sure to sign up for our upcoming class !
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Jon Loomer
APRIL 18, 2018
They focus on Cost Per Acquisition (CPA) instead of Lifetime Value, which can help provide more of a buffer when acquiring new customers versus only looking at your average order value and calculating at what cost you must obtain a new customer. Their CPA goal is $20. If an ad set CPA goes above $20, they turn it off immediately.
Oktopost
JANUARY 12, 2021
It also makes it necessary to employ traditionally B2C-oriented marketing techniques to attract new B2B leads and retain your current customers. CX has become an intrinsic part of the B2B marketing funnel. The same rings true in B2B marketing. What is Customer Experience (CX)? What makes your CX stand out?
Buffer Social
JUNE 28, 2023
Just over a year ago, my role at Buffer shifted, and I became a Growth Marketing Manager working on Buffer’s Growth Marketing team. For Buffer’s Growth Marketing team, running experiments is fundamental to the way we work. To date, I’ve run 25 experiments in our Adwords account. Then the cycle starts again!
Jon Loomer
JULY 29, 2019
Many marketers agree that compelling creative is more important than bidding, audience diversification, and funnel mapping, so if that’s truly the case, how are we all supposed to stay on top of things? We’ll be covering these questions and much more in our upcoming course: Ad Creative Mastery. Join our upcoming course!].
Jon Loomer
MAY 26, 2015
35 CPA, 12,060 Conversions. 52 CPA, 1,504 Conversions. In this case, CPA represents Cost Per Website Click. The first thing you’ll notice is that CPA is $.35 35 CPA when targeting fans, it would have resulted in 7,867 more website clicks. WCA: $17,240.65 Spent, $1.49 CPM, 48,582 Website Clicks, $.35
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