Dave Fleet

SEPTEMBER 7, 2011

With a few degrees of variation, most people will suggest you look at around a 90/10 ratio of engagement to static content on social channels. Are you making the most of the static content you post on your channels? Here are four ways to begin to improve your social media content strategy. What type of content works best?

Social Media 375

Social Media Strategy Content Compete 375

Dave Fleet

MARCH 8, 2011

The new plugin poses a conundrum to those working in engagement programs – specifically, around how they engage in the comment streams on sites using the plugin: Do they comment as a Facebook Page, assuming they have one (and deal with the lower personalization and effect on Page content)? Avoids diluting content on Facebook pages.

Comments 370

Comments Sites Engagement Aggregator 370

Dave Fleet

MAY 10, 2010

Right now the content from the pages is pulled from Wikipedia (if available) and from your friends’ updates, so they’re often pretty bare but apparently Facebook plans to enable users to add content in the future. The social network launched roughly 6.5 million of these when they first launched.

Communities 419

Communities Brands Wikipedia Microsoft 419

Dave Fleet

FEBRUARY 4, 2016

In fact, social media was the only one of the five media types we examined to experience a decline in trust. There has been an explosion of growth in high-profile social media channels that are less-focused on news/information gathering and more on personal information-sharing – both in terms of visual content (e.g.

Social Media 150

Social Media News Trends Eventful 150

Dave Fleet

DECEMBER 21, 2011

Think about it – when you look for information on something, you go to Google (or Bing, or Ask.com, or whoever…) and type in your query. Search engines are a conduit – a step along the path – not a source. You do that because the results pages have the information, not the search engine.

Engineering 271

Engineering Review Sites News 271

Dave Fleet

FEBRUARY 16, 2016

Twitter just rolled out a new “while you were away”-type feature that shows top tweets at the top of your feed (while it’s opt-in now, it will soon be opt-out). Lastly, this shift is also leading to a new agency dynamic , as different types of agencies find themselves competing in the same space. Sorry, Quebec. Ubiquity of rich media.

Mobile 105

Mobile Trends Compete Loyalty 105

Dave Fleet

NOVEMBER 22, 2010

I wrote about the interplay between different forms of media late last year, and my colleague David Armano ’s diagram of the intersection of these media types (below) illustrates it well. When you publish new content, monitor regularly for reactions and respond to them. Social media takes that to the next level.

CPM 413

CPM Comparison Diagrams Sentiment 413