Jeff Esposito

JANUARY 21, 2014

Content marketing is alive and healthy in 2014 and it’s not leaving anytime soon. Content has matured as an industry ever since it exploded sometime around 2011. In fact, 92% of B2B marketers say they are budgeting for it, which is a sure sign that content marketing here to stay. 1. Content Marketing in Unexpected Places.

Trends 37

Trends Content Marketing Press Release 37

Jeff Esposito

JANUARY 21, 2014

Content marketing is alive and healthy in 2014 and it’s not leaving anytime soon. Content has matured as an industry ever since it exploded sometime around 2011. In fact, 92% of B2B marketers say they are budgeting for it, which is a sure sign that content marketing here to stay. 1. Content Marketing in Unexpected Places.

Trends 20

Trends Content Marketing Press Release 20

Jeff Esposito

AUGUST 29, 2012

While we think there was some great content in there (hopefully, you agree), we have gotten some feedback asking if investing time on social media sites (including Facebook ) is worth it for micro and small business owners. Pro Tip: When dealing with customer issues, you should take the conversation offline if possible.

Small Business 49

Small Business Social Media Foursquare Statistics 49

Jeff Esposito

JUNE 4, 2012

Content, content, content – Content is often thrown around as a buzz-word but is really something that companies can do a little bit and make a major impact in staying top of mind of their social customers. For example if you sell lawnmowers, offer tips on lawn care. So what could they do better?

Brands 50

Brands Real Estate Foursquare Retail 50

Jeff Esposito

DECEMBER 7, 2012

6 Steps Toward Creating Great Marketing Content for Consumers – a list of great tips for those folks looking to create great content for their customers. Hopefully you have a good one and looking forward to catching up on Monday. Until then, enjoy this week’s edition of Five for Friday.

Tips 38

Tips List Social Media Company 38

Jeff Esposito

SEPTEMBER 14, 2012

Their 100 days of Oreo campaign is brilliant from a content and pop culture standpoint and is a golden example for mixing social and content marketing. Children ‘embarrassed to read’ is an issue that should worry us all – a tip of the hat to my friend Lauren Vargas who shared this link in her social streams.

Klout 35

Klout Campaign Issues Examples 35

Jeff Esposito

NOVEMBER 30, 2012

If you live in the Boston area and know of any folks who would be interested in an entry-level content marketing role with Vistaprint, drop me an email or Tweet. Before I get into this week’s Five for Friday , I have a public service announcement/favor to ask. Thanks in advance and catch you next week. Don’t believe me?

Review 39

Review Influencer Publishing Tips 39