Sherrilynne Starkie

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Writing tricks for content marketers

Sherrilynne Starkie

Now when it comes to content marketing , writers need to know about search engines and how digital formats are impacting reader habits and preferences. For content marketers the task becomes more complex with the need to attract search engines as well as humans to a story. The sweet spot for blog content is from about 300 to 400 words.

Content 304
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Rules for good media relations

Sherrilynne Starkie

Many companies fail to include a media relations strategy as part of their content marketing. This means they are walking away from opportunities to gain exposure to massive audiences, getting the SEO benefits of backlinks from high authority websites and often, winning a Google Page One ranking for their priority keywords. Contact me!

News 243
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Top Five: Social networks invest in quality news

Sherrilynne Starkie

This week’s must-know social media news for marketing and communications professionals includes headlines about Facebook’s attempt to clean up, support for journalism from Twitter and Google, the continuing importance of links in SEO and some new, clever features from LinkedIn. — SS. — SS .

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Rules for good media relations

Sherrilynne Starkie

Many companies fail to include media relations as part of their content marketing strategies. This means they are walking away from opportunities to gain exposure to massive audiences, getting the SEO benefits of backlinks from high authority websites and often, winning a Google Page One ranking for their priority keywords. Contact me!

Policies 186
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Top Five: Google is shuttering G+

Sherrilynne Starkie

They were using multiple fake accounts to post massive amounts of content across pages and groups to drive traffic to ad farm websites. Also because, even though is never took off as a sharing platform, it provided excellent SEO benefits. They generate income for each website visitor. — SS. We’ll miss you G+. — SS.

Google 279
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Top Five: Major Google Ad overhaul and more

Sherrilynne Starkie

Instagram is rolling out a redesigned Explore tab that carries a range of categories to help users find the type of content they most enjoy. The app will rely on artificial intelligence to organize the new suggested content. Jun 27, 2018. Are you optimizing for voice search? Jun 27, 2018.

Google 170
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Free white paper: key trends of 2013

Sherrilynne Starkie

Paid vs. earned content. 13 Free Social Media And SEO Xmas Gifts For Your Website. User focus. Marketing integration. Handheld devices. Canadians rule! Related posts: Study shows social media drives sales. Bloggers important in PR. 100 free social media resources. PLEASE LIKE MY FACEBOOK PAGE. Related articles.

Trends 276