agora pulse

NOVEMBER 8, 2016

Social media management tools are constantly evolving in order to keep up with businesses’ and marketers’ needs. For this blog post, I’ve approached some of the top influencers and bloggers in the social media world and asked them two questions regarding social media management tools.

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agora pulse

NOVEMBER 21, 2019

Do you need a hand creating your first content strategy for your company? As the world’s largest social media platform, Facebook is an essential channel for businesses, organizations, and public figures to market themselves online. Facebook Page Management. Facebook Content Strategy. Facebook Branded Content.

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Social Media Management Social Media Facebook Groups 141

Hootsuite

APRIL 15, 2020

Are you part of a remote social media management team? In this post, we’ll offer our best tips and tools for social media collaboration. To increase your social media team’s productivity through efficient team work. Social media collaboration: a step-by-step process.

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Collaboration Team Social Media Tools 135

Convince & Convert

NOVEMBER 4, 2021

Avoid Social Customer Care Burnout. Before we move into how to mobilize your company to provide extraordinary social customer care, this is a great time to remind everyone reading that social media community managers are grappling with burnout: The faucet never stops.

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Communities FAQ Training HootSuite 180

Hootsuite

MAY 23, 2023

Let’s nail your digital content with content creation tools! Cheesy jokes aside, this list of digital content creation tools is a must-have for your digital marketing toolbox. Craft perfect posts in seconds OwlyWriter AI instantly generates captions and content ideas for every social media network.

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Tools HootSuite Content Meme 108

Keyhole.co

MARCH 27, 2024

Despite the ephemeral nature of its content (or maybe because of it), Stories is one of the most popular features on the platform. Spending resources on content that vanishes after 24 hours seems counterproductive. The content lasts 15 seconds and disappears after 24 hours. Anyone can see the content on public accounts.

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Instagram How To Curation Remix 52

Hootsuite

MAY 20, 2020

You should provide privacy guidelines for employees who use their personal social accounts at work. Unsecured mobile phones. Mobile devices account for more than half the time we spend online. Using social network apps makes it easy to access social media accounts with just one tap. Update as needed.

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Social Media Tools Tips Policies 144

Hootsuite

MAY 31, 2023

Are you ready to tap into ChatGPT social media success? Social media managers have suffered too long with tedious, manual tasks. Luckily, ChatGPT, a conversational artificial intelligence (AI) tool that generates human-like content, promises to make social media success more attainable.

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Social Media HootSuite How To URL 140

Sprout Social

MAY 11, 2023

Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate content online. But it also encompasses monitoring your organic content and what people are saying about your brand on social, and scoping out imposters or other security threats.

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Reputation Tools Brands How To 126

agora pulse

OCTOBER 29, 2020

It can be tiring for social media managers to keep up with the constant changes. Moreover, 80% of social media views are from mobile devices, so understanding how image sizes display differently on mobile vs. desktop is important too. Social media image sizes: Facebook profile picture.

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Social Media Mobile LinkedIn YouTube 110

Buffer Social

SEPTEMBER 7, 2017

Not all content needs to be shared everywhere. And not all content is suitable for every social media platforms. Since every platform is different, this guide will cover each of the following six major social media platforms separately. Here are the general guidelines: Facebook : Videos and curated content.

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Platform Social Media Content Curation 111

Hootsuite

DECEMBER 7, 2022

Twitter advanced search has different powers across different platforms — you will have a different experience using it on mobile vs. desktop, for example. Searching Twitter on mobile. First, the bad news: Twitter doesn’t currently offer an advanced search function on its mobile app. But there’s a great workaround.

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Twitter HootSuite Airlines Mobile 116

agora pulse

AUGUST 12, 2020

Shows content from creators that users already follow and Pins from brands relevant to their interests. Features trending Pins and topics as well as timely content designed to inspire users. Video Content Shines on Pinterest. Like many other social media platforms, video is a big area for growth on Pinterest.

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Report How To Analytics Social Media Management 105

Hootsuite

JULY 4, 2019

Let’s start with the basics: making sure your image fits the Facebook cover photo size guidelines (and their other guidelines , too). On mobile, it’s often better to prioritize image types that load quickly and don’t use a lot of data. On mobile, the cover photo is more square, allowing it to fit on a portrait-oriented screen.

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Template Templates Facebook How To 111

Mindjumpers

DECEMBER 9, 2015

Our ever-growing global network of Local Social Media Managers around the world helps us ensure contextually relevant content through social listening, content production and response management. India is a mobile first country where 41% of total mobile users are active on social media.

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Social Media Trends Mobile Social Networking 100

Hootsuite

JUNE 11, 2020

In-video overlay ads: appear floating on top of video content from monetized YouTube channels. In an ideal world, both of these ad types appear in conjunction with related content. e) Choose how “sensitive” your brand safety guidelines are. For more nitty-gritty detail, YouTube has their own guidelines for ad creation here.

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YouTube Marketing Campaign Guidelines 145

Hootsuite

JULY 2, 2019

Plus, they may already be sharing business content on their personal channels. An employee advocacy program provides guidelines, resources, and rewards. It standardizes how employees share brand content and makes it easier for them to do so. But you may also want to offer some internal incentives for sharing brand content.

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Social Media Guidelines HootSuite How To 111

Hootsuite

APRIL 13, 2020

Tailoring your video to each platform’s specifications and making sure that your content is looking its best can be a real challenge. But not if you use our guide to social media video specs. Read on to find the most up-to-date video specifications for each of the most popular social platforms. Facebook video specs.

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Video Social Media Resources YouTube 144

Sprout Social

JUNE 15, 2023

By choosing the right social media management tools for nonprofits, you can proactively engage donors, volunteers and staff members, while saving your team valuable time and resources. Balance global and local strategies , while ensuring all content aligns with your overarching brand and mission.

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Social Media Management Social Media Tools How To 110

agora pulse

OCTOBER 30, 2020

Older content from years ago can appear alongside visuals created days ago. To make an effective Pinterest marketing strategy, you need to treat the channel more like you would a search engine rather than a social platform. What do you do to improve your content rankings on Google? SEO for Pinterest marketing.

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Marketing Hashtag SEO CPC 119

Hootsuite

MAY 6, 2020

A social media management tool like Hootsuite can be helpful for assigning clear roles and responsibilities. Check out our guide to social media collaboration for more tips. Create guidelines. You need a social media style guide to keep your communications clear and consistent.

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Twitter HootSuite Marketing Hashtag 145

Hootsuite

APRIL 11, 2022

With so many talented creators publishing content, you’ll want all of the advantages you can get. If you’re a social media manager with multiple clients, you’ll have support for as many TikTok accounts as you add. You just need to use TikTok on your desktop to do it, as you can’t access this feature on the mobile app.

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Tools HootSuite Marketing Analytics 111

Later

MAY 24, 2020

If you’re a brand on Instagram or a social media manager , you know all too well how time spent scrolling easily adds up. Instagram has launched a new format for sharing curated, scrollable content: Instagram Guides. 6: Schedule Your Instagram Content in Advance. 8: Go Grey on Mobile to Focus on Your Tasks.

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Tools Notification Instagram Social Media Management 91

Hootsuite

MARCH 31, 2020

An A/B test is a method of comparing two variations of an ad, piece of content, or other material so you can see which version performs better. This allows you to create the most effective content before you release it to your entire following. Learn more: Social Media Trolls: A Practical Guide for Dealing With Impossible People.

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Hootsuite

APRIL 29, 2020

A social media posting schedule is a lifesaver for busy social marketers. How many times have you found yourself scrambling for content at the last minute? In addition to making your workday less stressful, using a social media scheduler can help you plan an effective content mix.

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Template Templates Social Media Tools 145

Hootsuite

JUNE 23, 2020

They are used to categorize content and make it more discoverable. On mobile, your hashtags won’t be visible unless a user taps View all comments. However, on desktop, your comment will remain in the top position, so this trick works better if you’re targeting a mobile audience. What are Instagram hashtags? Source: Hootsuite.

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Hootsuite

APRIL 1, 2020

Note: You need more than 1,000 subscribers to live stream on mobile. Mobile cam. How to create a YouTube live stream on mobile. Of course, make sure your content is age-appropriate and adheres to YouTube’s Community Guidelines. Note: It takes 24 hours to activate your account for live streaming. Tap Go Live.

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YouTube Engagement How To Class 145

OnlineRockersHub Marketing Blog

APRIL 28, 2020

Google Mobile-Friendly Test. Portent’s Content Idea Generator. Google Tag Manager. Are you using the Classic Editor or Gutenberg Editor of WordPress to write your content? Try Open Live Writer Open Live Writer Open Live Writer is a free open-source tool that you can use to write your content online.

Tools 70

Tools WordPress Adsense Hosting 70

Hootsuite

OCTOBER 29, 2019

Follow these guidelines to make sure your images end up looking their best. Stick to the recommended sizes below for best results, and always make sure to look at your profile and content on multiple devices before finalizing. Linkedin photo share image size: 1200 x 1200 pixels for desktop, 1200 x 628 pixels for mobile (recommended).

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Social Media Tumblr Resources Instagram 112

Hootsuite

MARCH 11, 2020

It connects users with brands and content creators via the ‘Discover’ icon on the right-hand of the home screen. For example, in the Discover section Snapchatters can see content made by brands using Snapchat for marketing, like Cosmopolitan magazine and MTV. Create a content calendar. Start Snapping and creating campaigns!

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Hootsuite

NOVEMBER 18, 2019

Sponsored Content. There are three different formats available for Sponsored Content ads: single image, video, and carousel. Pro tip: Hootsuite users can promote Sponsored Content from within the Hootsuite dashboard. Direct Sponsored Content. Dynamic ad formats include follower, job, content, and company spotlight ads.

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LinkedIn How To HootSuite Campaign 111

agora pulse

MARCH 26, 2020

Often overlooked, LinkedIn is a powerful tool for professionals, business owners, and social media managers alike. Building a content strategy. LinkedIn is the social platform for getting business done! LinkedIn will remove the photo if they find it does not meet their guidelines. Are you using LinkedIn?

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LinkedIn Skills Hashtag Publishing 115

Hootsuite

JULY 7, 2020

Social media and activism have been inseparable since the 2010 Arab Spring demonstrations and since 2013, when the #BlackLivesMatter hashtag was used for the first time. In both events, social media and hashtags played an instrumental role in mobilizing the human rights movement offline.

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Hootsuite

MAY 13, 2020

Table of contents. Facebook’s algorithm is designed to prioritize content from Facebook groups with high engagement. Content can spiral out of control easily and be tricky to moderate, like a teenage house party gone wrong. Either way, this sort of content encourages activity and repeat visits to your page.

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Groups Groups Engagement Facebook 144

Hootsuite

NOVEMBER 21, 2019

But, converting ad views into sales can be a challenge for brands, especially given all the ad content already on the app. Instagram Stories Ads live within Instagram Stories , and appear like a commercial break between your friends’ and family’s video content. Mobile App Installs: Get users to download and install your app.

Instagram 110

Instagram Tips Delicious HootSuite 110

Buffer Social

FEBRUARY 14, 2017

An Instagram takeover is the process of taking over someone else’s Instagram account temporarily and sharing content with their audience. Instagram takeovers are an incredible way for brands, individuals and influencers to collaborate and cross-promote content. Providing value through useful content. Driving social engagement.

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Hosting Instagram How To Metrics 109

Hootsuite

JUNE 25, 2019

Check out our Facebook and Instagram contest ideas for suggestions and guidelines.(PS: PS: before launching your social media contest be sure to make sure it doesn’t violate the platforms’ T&Cs or R&Rs.). 7 Social media contest ideas to increase engagement. Plan a social scavenger hunt. Get Started.

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Examples Social Media Instagram Hashtag 111