Sherrilynne Starkie
AUGUST 29, 2018
And, we see how women are leading the world of content marketing. Wayfair, an online homewares retailer, Jurassic World and fashion brand Coach are among the first brands to try it out. Top 5 Content Marketing Influencers and Experts are women. The post Top five: Women rule content marketing!
Sherrilynne Starkie
MARCH 2, 2013
And, while the awards show and its host, Seth McFarlane , were both widely criticized even as the broadcast was just going out for being boring, badly written and not funny, it was a clear, out-of-the-ballpark content marketing success for the global entertainment industry. million tweets about the show (and about the fashion!).
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Sherrilynne Starkie
FEBRUARY 18, 2020
Three out of four people now check the news at least weekly and almost half will share news media content via their own social networks. Companies and brands that had previously dropped PR to focus just on content marketing are once again waking up to the incredible power of positive media coverage. It’s an incredibly turnaround.
Sherrilynne Starkie
FEBRUARY 14, 2019
“Canadian Living has built that trust through authenticity, ingenuity, dedication to quality content and backing up what we say with what we do.” They know the same quality goes into all of our content, whether it’s fashion and beauty, travel, relationships, health and fitness or home and garden.”
Sherrilynne Starkie
FEBRUARY 6, 2019
2019 is the ‘Year of the Story’ If you’re not leveraging this engaging content format in your marketing communications campaigns, you’re missing out. – Pinterest is adding a new feature that lets users search based on skin tone ranges, a handy feature for a service that’s popular with fashion and personal style brands.
Sherrilynne Starkie
JULY 28, 2013
Canadians found the good old fashion PR stunt to be alive and well last week when the Canadian Taxpayers Federation (CTF), pulled up on the shores of the Ottawa River, just opposite Parliament Hill, with a hot air balloon…a much larger than life talisman of Senator Mike Duffy. Canadian television journalist Mike Duffy of CTV.
Sherrilynne Starkie
MARCH 21, 2018
And engagement drives content up those algorithms that serve up hot, relevant stories. Fashion and beauty are the biggest categories by far, but food, travel, consumer electronics and automotive also feature. The study shows that 90 per cent of sponsored post received on average 680 likes.
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