Adam Cohen
NOVEMBER 1, 2010
Forget “interruption marketing&# for a minute and think about how people interact on a regular basis. Enter the world of Facebook, where the communication paradigm is different. We have 1:many as the default – post once and share with many, who consume the content (status updates, photos, videos, links) at their leisure.
Adam Cohen
JULY 12, 2010
But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People. Will there be future demand for products?
Adam Cohen
NOVEMBER 1, 2010
Forget “interruption marketing” for a minute and think about how people interact on a regular basis. Enter the world of Facebook, where the communication paradigm is different. I recently asked some folks on Twitter and Facebook about etiquette, and heard many bizarre stories. Let’s face it.
Adam Cohen
JUNE 8, 2010
MarketingSherpa recently published a study of companies that are integrating social media tactics with offline and online marketing tactics. The technologies that are available influence traditional marketing tactics already. 10 Reasons Market Research is Critical to Social Media (6). Share this on Facebook. Tweet This!
Adam Cohen
SEPTEMBER 22, 2010
Well, I was hooked and found [link] , which has a lot of hidden features and content: And then more content leads to the blog [link] , updated recently, run by a character in the movie, Josh Minkin: What’s this have anything to do with Super 8 and the plot? There is clearly a storyline to the content. Related Posts.
Adam Cohen
MARCH 30, 2011
They all in many ways were first to market, which in an industry like marketing tends to benefit those who create the buzz first. Being first to market doesn’t guarantee success, nor is it a requirement to gain success. …getting coverage at PR and marketing conferences. The New Marketing Funnel (48).
Adam Cohen
AUGUST 24, 2010
Traditional advertising and marketing provides a cushion, putting out messaging to the large customer population to influence their purchase behavior. The retailer already tried the leap – they started with the prototypical Facebook page, a couple of Twitter accounts, some user generated content contests. Tweet This!
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