Direct Marketing Observations

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Does Good Content Matter Anymore?

Direct Marketing Observations

We’re content starved. The emergence of tablets and mobile devices has only enhanced our desire to consume digital content. When content producers cannot meet the demands of a ravenous public, things can get ugly and the public walks-digitally speaking. Good content is getting lost in the firehose of bad content.

Content 220
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Search Results and Quality Content is an Oxymoron

Direct Marketing Observations

Thus this post could have easily been titled, “Content for content’s sake&# or “Crappy content for search engines&# , or “The difference between worthless content and worthy content&#. Good content takes time. Like it or not we are a search driven society.

Content 174
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Some Social Tools You Should Know About

Direct Marketing Observations

UserVoice creates engaging survey forms on Facebook and other sites to solicit feedback from fans and visitors. Disqus is a better, real-time comments system for users’ site or blog with fully integrated social network elements. EveryStockPhoto bills themselves as “the largest search engine for free photos.”

Tools 215
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On Influence and Bad Blog Posts

Direct Marketing Observations

If your content can be promoted by the right people than it can reach more people. What if the content sucks? Yet because you and I are friends and we read and promote each others stuff we’ll retweet and share content sometimes sight unseen. They might share and promote your crappy content too. Here’s why.

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The Biggest Trend in 2011? Our Continued Laziness.

Direct Marketing Observations

Why do you think YouTube is the #2 search engine in thw world? He never Googled anything; he never went to any other site; his entire web experience was confined to YouTube videos. YouTube as a search engine. We dig 3D, we like our content packaged. Did you know that it was? Here’s some perspective for you.

Trends 221
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Who’s making the rules in social media?

Direct Marketing Observations

And I remember that very first day that I got a look at the site that it wasn’t right. Simply put, a bunch of software engineers and developers built a system in which they assumed they knew what the user wanted without really asking. We have decided that Twitter is a great way to share links, to share content and to consume content.

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How do you Measure Success?

Direct Marketing Observations

That means not only do I occasionally print things out, but I also bookmark a lot of sites and I also write stuff down on anything and everything. content strategy digital marketing Marketing strategy success' So, needless to say, there is a bit of an accumulation. Little wins are just as important as the big ones!

Sentiment 196