Direct Marketing Observations
JULY 12, 2010
Let’s say I’m in a need of a social media company or consultant, and that business claims to be all things social. Before I get to that, let me first offer up that I know that there are lots of good, solid social media consultants and companies who do great work. Is that really the way to use Twitter?
Direct Marketing Observations
DECEMBER 19, 2011
I found out in 2011 that although people would nod their heads in agreement when we’re in the conference room, once I was gone- the silos reemerged, the battle lines were redrawn, the skeptics reappeared and the notion that a consultant was not necessary reared its ugly head-and thus the follow up discussions were slow to evolve. The problem?
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Direct Marketing Observations
JANUARY 25, 2012
It’s engaging in some Twitter banter, dropping a blog comment, and maybe having some extended conversations either via Twitter, IM or email. The whole process occurred via Twitter and phone conversations. I got a huge consulting contract from someone who read my blog posts. A phone conversation?
Direct Marketing Observations
OCTOBER 28, 2010
In some cases, we the consultants and champions of social media are just as bad and as guilty as the snake oil salesmen in pumping up and promising instant, magical results from social media. It’s easy to set up a Twitter and Facebook account and think that you’re doing social media.
Direct Marketing Observations
JANUARY 26, 2010
You see, THAT is the niche that all marketers and consultants need to be focusing on right now. The impact of social media on B2C is obvious, but B2B is starved for information, case studies, consultants that know what they are doing and knowledge. Forget Facebook and Twitter, For B2B, it’s all about Linkedin. how to win.
Direct Marketing Observations
JANUARY 14, 2010
4) The Social Media Group this past week rolled out the “ Social Media RFP , which is essentially a working document on what companies of all sizes should be looking for when hiring a social media consultant or firm. 7) Ever since Jeremiah Owyang joined Altimeter Group , he hasn’t been as visible on Twitter as he used to be.
Direct Marketing Observations
FEBRUARY 25, 2010
I was brought on as an SEO and social media marketing consultant , and I’ve done everything and more for them. Created Twitter account that results in10% CTR and 2-3% sales on all links. Tags: Marketing seo social media marc meyer consulting economy. For starters, what I set out to do for them has been 100% successful.
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