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#measurePR Recap: Chatting with Heidi Sullivan

Waxing UnLyrical

We then moved on to one of Heidi’s favorite topics, obtaining a budget for PR that is comparable to marketing by diminishing the stigma of PR being a cost center : A3: Objective setting is key: what will you measure? Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc.

Vocus 198
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The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

link] Michael Shouldice RT @Vocus: RT @JasonFalls: If your PR firm is asking these questions about social media, they're doing it wrong. If only more others felt the same. 'Digital 'Digital PR' should not mean creating a ghetto of specialists on the side of the agency. The entire agency must change.

Questions 161
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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

Stacey is flat-out awesome: Social Media Manager for Vocus/PRWeb as well as serving her country as a U.S. As the CEO and Founder at TalentCulture Consulting Group, Meghan connects talent with technology companies as well as being an accomplished speaker and author. Stacey Acevero. Air Force auxiliary 2nd Lieutenant and Mission Scanner.

Twitter 257
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The Fight for the Future of Influencer Analytics

Convince & Convert

Using influencers to solely drive awareness is as cost-effective as a Paula Deen fitness camp. Lots of other software ( Cision and Vocus , in particular) offer some form of blogger search and outreach capabilities, but GroupHigh is purpose built for bloggers (no traditional press included) and is a snap to use.

Analytics 139
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3 Ways Facebook is Killing Your Website | Social Media Marketing.

Convince & Convert

" [link] by @jaybaer [link] Todd Hyten RT @jaybaer: R.I.P. 3 Ways Facebook is Killing Your Website [link] [link] Courtenay Pitcher 3 Ways Facebook is Killing Your Website | Social Media Marketing | Social Media Consulting – Convince & Convert [link] [link] Shawn Vincent - Yes, says the webmaster. jaybaer thinks so.

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RIP 3 Ways Facebook is Killing Your Website

Convince & Convert

" [link] by @jaybaer [link] Todd Hyten RT @jaybaer: R.I.P. 3 Ways Facebook is Killing Your Website [link] [link] Courtenay Pitcher 3 Ways Facebook is Killing Your Website | Social Media Marketing | Social Media Consulting – Convince & Convert [link] [link] Shawn Vincent - Yes, says the webmaster. jaybaer thinks so.

Facebook 167
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The Most Overused Buzzwords and Marketing Speak in Press Releases

Adam Sherk

Feel free to hit me up offline if you are interested — fstrong-at-vocus-dot-com. Too often over-hyped releases end up costing a company the attention it seeks because they end up disregarded. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. I enjoyed your comments.