Buffer Social

NOVEMBER 8, 2023

Let’s be honest: you probably didn’t get into content marketing because you love working with numbers.    But I’ve worked in media and content marketing for over a decade now — long enough to know that keeping a close eye on the numbers is essential if you want your content marketing efforts to pay off. 

Metrics 98

Metrics Content Marketing Newsletter 98

Convince & Convert

MAY 25, 2010

I was there speaking at the Counselor’s Academy PRSA annual conference. It’s a journey that’s similar to my own when I merged my digital agency (Mighty Interactive) to Off Madison Ave in 2005. will range from 11% (the relatively mature email marketing), to 34% (social media). Direct mail? Embrace Math.

Marketing 124

Marketing Social CRM Conference Social Media 124

Writtent Blog

MAY 5, 2021

While the CCI has issued a few noteworthy substantive decisions in respect of vertical restraints, including resale price maintenance (RPM) (Vivo; KC Marketing v ( [link] ). In fact, the country has come a long way in terms of FTAs, from with only four countries in 2002, to 58 countries in 2014 and three more in the row.

Insurance 40

Insurance Real Estate Cost Patterns 40

Convince & Convert

APRIL 1, 2010

Doing so reveals finely honed, groan-inducing marketing copy that clumsily tries to build a bond via forced humor and shared humiliation. I take three lessons away from this examination: First, if your ad agency is going to come up with a nifty new concept, you have to support it throughout your digital world.

Social Media 120

Social Media Content Analysis Sports 120