One-Third of Consumers Are Visiting Top Digital Retail Sites Via Mobile Exclusively
The Realtime Report
DECEMBER 11, 2013
New research from comScore’s Data Mine reveals that while the majority of the digital consumers use both desktop and mobile devices, around one-third of consumers are visiting the top digital retail brands exclusively via mobile as of September 2013. Does this place other retailers at a disadvantage? How many retail apps are on your mobile phone? The solution?
Report: How Social Marketing Works for Retail Brands [Report]
AUGUST 1, 2012
Tweet In late June, I wrote about ComScore’s second report called “The Power of Like 2 – How Social Marketing Works” and how it’s not just about getting likes, but rather about creating engagement and interacting with fans. Like the second report, the third one is also based on collaboration between ComScore and Facebook. Focus of recent study. France: La Redoute and Zara.
Are You Making These Costly Holiday Mobile Mistakes?
Buzz Marketing for Technology
DECEMBER 12, 2012
And if you’re a retailer, hopefully you haven’t just primed your in-store and online offers, but your mobile presence as well. According to comScore, consumers spent approximately $37 billion on holiday shopping in 2011—up about 15 percent from 2010. While mobile commerce stats have been rising for quite some time, many retailers have yet to nail its optimal experience.
Social Networking Accounts for 1 in 4 Minutes Spent Online in Europe
The Realtime Report
SEPTEMBER 24, 2012
hours) online every month, according to a new report by comScore. Other popular online activities among European consumers include: 3 in 4 visited a retail site. Download the full comScore report here. Social Media Statistics Comscore EU5 Europe social networking statisticsThe average European consumer spends more than a day (25.9 62% visited a games site.
It’s Time For Retailers To Raise Their Games-Five Quick Reminders
Direct Marketing Observations
JANUARY 30, 2012
According to a study from Accenture , comScore , and dunnhumbyUSA aimed at helping consumer packaged goods (CPG) marketers, visitors to CPG brand websites buy 37% more in retail stores than non-visitors to the brand site. The study also concluded, that to maximize impact, website content needs to be updated regularly and contain brand value messaging that both engages visitors while also providing compelling reasons for them to purchase the brand at retail. digital marketing retail accenture click and mortar comscore CPG online marketing retail marketing
7 Social Media Tactics Your 2013 Budget Needs to Succeed
JANUARY 7, 2013
Strategies Data-Driven Marketing Marketing Automation Marketing to Latinos Conference Call Local Retail Sports & Entertainment Politics & Advocacy Automotive CPG Financial Services Healthcare & Pharma Agency Spotlight. Retail. Retail. ); //. Marketing News & Expert Advice. ClickZ Awards. ClickZ.asia. ClickZ Academy. Search Engine Watch. SES Events. Marketing.
50 Amazing Mobile Marketing Statistics That Will Move You to Action
JULY 10, 2013
Mark Donovan, SVP of Marketing at ComScore recently stated “this pronounced shift in consumer behavior is simply too large for [companies] to ignore.” Image credit: Watchakarun/freedigitalphotos.net. 58% of mobile consumers have used their smartphone for shopping while in a retail space. Source: comScore ). Source: HubSpot ). There are 6.8 Source: Juniper Research ).
Can CMOs Master The Customer Experience For Hispanic Shoppers?
Buzz Marketing for Technology
OCTOBER 25, 2013
Just as brick-and-mortar retailers have recognized the growing purchasing power, shopping preferences and influence of this vigorous and fast-growing demographic, online marketers too are beginning to see the value of personalizing and customizing every customer experience to better serve their individual needs. According to the U.S. Census Bureau , nearly 17 percent of the U.S. by 2050.
Some Perspectives on Pinterest
Social Media Marketing
FEBRUARY 25, 2012
recent Comscore study has shown that women are more likely to take a photo of an image and share it, while men are more likely to use their smartphones to find information, either by scanning a barcode or researching product features. You've probably heard that Pinterest is here and in a big way. The site has been around for a couple of years but only recently took off. Shame on you.
Women Dominate Social Networks | pamorama
AUGUST 3, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact Women Dominate Social Networks by Pam Dyer on August 3, 2010 Share According to a new study from comScore , social networking sites reach a higher percentage of women than men. comScore identifies higher activity levels in social categories such as social networking, instant messenger, and e-mail. Europe 85.6%
Four Areas that Digital Marketers Need to Continue to Focus On
Direct Marketing Observations
MARCH 19, 2012
Some recent Accenture research reveals that retailers can respond with mobile capabilities designed to create value for both customers and themselves if they understand who is shopping in their stores, how they shop, and how mobile influences their shopping behaviors. mobile subscribers were using almost 40 million tablets, according to ComScore. Honestly no. billion in 2010.
Why Mobile Content Strategy is Important to PR
DECEMBER 24, 2014
In June, at the State of the Internet Webinar, comScore presented data indicating mobile users would surpass desktop users in 2014. In October 2014, comScore provided data to Internet Retailer that showed that 52% of the time consumers spent online occurred within smartphone and tablet apps. Seems like every year we hear this year is going to be the year of mobile. Mobile Web.
Does your brand take bloggers seriously?
FEBRUARY 23, 2013
The study shows that blogs are the third among online sites most likely to influence a consumer purchasing decision, coming after retail and brand websites. Another problem is that brands primarily look to comScore/Nielsen ranking for identifying and selecting influencers. Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. However brands are spending 57% of their social budgets on Facebook and only six per cent on blogs.
Four Social Media Game-Changers to be on the Lookout For
MARCH 15, 2016
For example, a retail store can use lead ads to find people who want to receive emails about their latest offers and products. According to comScore, 64 percent of consumers are more likely to purchase a product after watching a video. This is a guest contribution from Raeleen Hooper. Once upon a time, people feared public speaking above all things – even death. Mobilise . Top tool.
30 Social Media Stats for the C-Suite
JUNE 27, 2011
percent of online shoppers note that social media influenced them to visit a retailer’s website ( Foresee ). One out of every six minutes spent online is on a social network ( comScore ). 73 percent of the US internet population visits Facebook each month ( comScore ). Every month I read countless research reports and blog posts on interesting social media metrics. 82 percent of 18-29 year olds utilize a form of social networking ( Pew ). 42 percent of American internet users over 18 actively use Wikipedia ( Pew ). 140 Million Tweets are sent each day ( Twitter ).
Top 50 USA Web Properties for April 2009
MAY 15, 2009
comScore, Inc. They do this every month, and it’s based on data from their comScore Media Metrix service. Here is the data for April 2009: Table 1 comScore Top 10 Gaining Properties by Percentage Change in Unique Visitors* (U.S.) Table 2 comScore Top 10 Gaining Site Categories* by Percentage Change in Unique Visitors (U.S.) Home, Work and University Locations Unique Visitors (000) Source: comScore Media Metrix Unique Visitors Rank Property (000) Total Internet : Total Audience 192,875 1 Google Sites 155,319 2 Yahoo! million visitors. million visitors.
5 Essential Spreadsheets for Social Media Analytics
FEBRUARY 15, 2012
ComScore: Social Universe Still Quickly Expanding [STUDY]. 1. ← Previous Story Next Story → Google: No, Were Not Launching Retail Stores Yet WikiLeaks Suspect Bradley Manning to Be Arraigned Feb. Top Stories Photo & Video Galleries Top Lists Trending Topics Twitter YouTube Facebook iPhone Google Video More Topics. People Recommended Mashable Staff More people. Jobs Join Mashable on Google+ Welcome to Mashable! World Featured in US & World Videos Featured: Grammys YouTube Google+. Trending Stories. Apple: Access to Contacts Will Require Explicit Permission. 9. “).
When a Picture is Truly Worth 1,000 Words
Convince & Convert
JUNE 29, 2011
As more and more people start using these services ( according to Comscore , 17.6% of all smartphone users accessed a check-in service in March, 2011), the number of tips and photos will increase, thus adding valuable information about a location. Retailers – encourage your customers to take product shots and upload them. Guest post by Aaron Strout , head of location-based marketing at global agency WCG. He blogs at Citizen Marketing 2.1. There is a lot of excitement these days about the potential of location-based services among marketers and social media professionals.
Optimize and the Confluence of Search and Social Media
Convince & Convert
APRIL 26, 2012
Lee: Yeah, that’s from Comscore. Or I might have, you know, retail and Facebook, retail and Twitter, retail and SEO, retail and social media. Excerpt of my interview with Lee Odden. Video production by my friends at Candidio. Fast, inexpensive, quality video production. Transcription services from Speechpad. For full conversation, watch the video! Very nice.
Social Media: Everybody's Doing It, But For Different Reasons [Charts]
MARCH 7, 2010
everyone’s socializing online in some way), a recent Retail Advertising and Marketing Association survey conducted by BIGresearch shows types of social media use vary greatly by age and gender. adult (i.e., The survey, “Social Media: An Inside Look at the People Who Use It”, compares U.S. users on the social Web to the average American adult. always thought it was the other way around.
Top 50 USA Websites for November 2010
DECEMBER 22, 2010
comScore has released its list of the top fifty websites in the United States for the month of November 2010. This is the comScore monthly analysis of U.S. web activity at the top online properties for November 2010 based on data from the comScore Media Metrix service. Retailers offered attractive discounts and free shipping to draw early shoppers to their sites for purchase.
Is your business easy to find for local and mobile searchers.
Saying It Social
SEPTEMBER 8, 2010
That would be the 20% of internet users whose searches are related to location and according to comScore, in March Google had 14.3 eMarketer reports that consumers force retailers to adopt social strategy. Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Is your business easy to find for local and mobile searchers? First an anecdote, then the facts. The other evening I was driving through Baltimore City and decided I’d like to try an Italian deli for dinner. And just who is seeing these listings? billion local queries. link] [.]
Advertisers Embrace Facebook, Other Social Networks
DECEMBER 28, 2009
The viability of social media advertising was reinforced during the holiday shopping season, as many retailers turned to social media destinations like Facebook and Twitter to bolster their efforts to reach potential shoppers. eMarketer forecasts that 2009 ad spending on social networks will surpass $1.2 billion when all expenditures are tallied, a year-over-year increase of almost 4%. Instead, they will look to increase the impact of their social network presence by linking it to other marketing initiatives, both online and offline. and in many other countries. Please leave a comment!
Surprise! People Speak Their Mind More Online
DECEMBER 1, 2009
pamorama marketing, life, social media Home About Bookshelf Links Contact Surprise! People Speak Their Mind More Online by Pam Dyer on December 1, 2009 Share If you spend a lot of time on the Web you already know this, but a new study from eMarketer has found that people behave much differently online than offline. According to the research, originally conducted by by Euro RSCG Worldwide , “cyberdisinhibition has caused 43% of U.S.-based based Web users to feel less inhibited online. This effect “is most prominent among females and users ages 25 to 54. What a relief!
Best Social Media Stats and Market Research of 2010 (So Far)
SEPTEMBER 8, 2010
Two-thirds of comScore’s U.S. Top 100 websites and half of comScore’s Global Top 100 websites have integrated with Facebook. The most social media “active” industry sectors include healthcare, telecomm, retail and automotive, while companies in heavily regulated industries such as financial services, insurance, energy and utilities are among the social media laggards. percent.
31 Social Media Stats and Anecdotes
FEBRUARY 22, 2010
99% of online retailers plan to have a Facebook Page by 2011 and 91% plan to have a Twitter page ( more ). pamorama marketing, life, social media Home About Bookshelf Links Contact 31 Social Media Stats and Anecdotes by Pam Dyer on February 22, 2010 Share Adam Schoenfeld, CEO at 20 Decibels (Cheddr Media Inc.), assembled this terrific list of social media statistics and anecdotes. His company offers a great Twitter campaign management and analytics tool for social media managers and agencies. billion in 2014, a 34% compound annual growth rate (CAGR). more ). Dell has attributed over $6.5
What Google's Real-Time Search Means for Brands
DECEMBER 13, 2009
Or conversely, has a bad experience at your retail outlet and uses their cell phone to instantly Tweet about it to friends and followers. Or conversely, has a bad experience at your retail outlet and uses their cell phone to instantly Tweet about it to friends and followers. link] AZKMB Good post, It seems that a lot of the early SM adopters are for retail products.
40 Social Media Blogs You Should Be Reading
DECEMBER 16, 2009
She oversees the integration of social media communication into PR and marketing strategies for the company’s three brands, including an online retail stock and options broker, a Web-based options news and education site, and an online community that allows people to learn about the stock market through investing in virtual stock portfolios. But given how quickly the landscape is changing, keeping up to date with the latest trends can be a challenge. With new content being posted constantly around the Web, trying to stay current can be a full-time job. Blonde 2.0′s link] Michael A.