comScore Groups Metrics Mobile 
Buzz Marketing for Technology
OCTOBER 25, 2013
Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. By some estimates, Hispanics will outnumber all other cultural groups in the U.S. The failure to listen can have the most negative consequences on brand engagement, loyalty and most important, online and mobile sales.
Sprout Social
MAY 10, 2019
YouTube reaches more 18-49-year-olds on mobile alone than any cable TV network or broadcast. According to a 2016 study released by Comscore and YouTube, 35% of the 2,940 respondents selected YouTube as their “one preferred provider,” while just 19% chose TV. 4. Mobile devices dominate YouTube views, but TV is gaining.
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Ignite Social Media
DECEMBER 16, 2016
While the amount of data that Facebook provides is nice, they have encountered many issues that have caused miscalculations on several metrics. Facebook made several updates in 2016 in regards to the way they calculate metrics such as Video Views, Video Completion, Paid Organic Reach, and several others.
Akamai Marketing
FEBRUARY 9, 2011
The recent release of ComScore’s Digital Year in Review provides detailed information on search and advertising. This will be worth keeping an eye on over 2011, but hardly suggests that there is a mass exodus in this age group. This age range is not a group used to unknowningly sharing data with marketers.
Webbiquity SMM
FEBRUARY 7, 2012
Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. times each, on average, across all sharing channels, so content shared by large groups of people reach a wider audience than content passed along from others.” ” And 37% of buyers have consumed b2b content using a mobile device. hours to 6.3
Kikolani
JUNE 23, 2016
Online videos account for almost 50% of mobile traffic. Global media analytics and measurement company, ComScore , states that 45.4% Most of the respondents fell in the age group of 18 to 34. You can also broadcast live videos to the groups you belong to as shown below: Source. 81% of US Millennials use YouTube.
Kikolani
JUNE 23, 2016
Online videos account for almost 50% of mobile traffic. Global media analytics and measurement company, ComScore , states that 45.4% Most of the respondents fell in the age group of 18 to 34. You can also broadcast live videos to the groups you belong to as shown below: Source. 81% of US Millennials use YouTube.
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