Waxing UnLyrical

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A Double Dose of #measurePR

Waxing UnLyrical

On Twitalyzer as compared to Klout, Eric said,&# Klout is to Nielsen/comScore as Twitalyzer is to Omniture/Google Analytics… our identification of ‘influencers’ is a byproduct of the system, not the system.&# (I like that!). Of course, this got folks talking about what “real users&# are, influence, and so on.

Klout 195
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Will India See a Rise in Digital PR?

Waxing UnLyrical

India now has nearly 74 million Internet users , according to a recent ComScore report. The current changes in the media industry should mean a faster move into the digital domain in the Indian marketplace. Several media houses have started looking at digital as their next step, sooner than expected.

comScore 199