Sherrilynne Starkie
JANUARY 2, 2018
When you figure that nine out of ten Canadian adults use social media, it’s clear where the best marketing opportunity is. Many organizations are on social media, yet they don’t see tangible business advantages. It can seem like social media is a waste of both time and resources in a world of competing priorities.
Sherrilynne Starkie
FEBRUARY 10, 2020
Despite there being little trust in the ethics of businesses and brands, survey respondents said that business is a great deal more competent than government or non-government organizations. There’s room for optimism for the media industry too. And, although trust in capitalism is at all-time low, there’s hope.
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Sherrilynne Starkie
NOVEMBER 28, 2017
The Canadian newspaper industry has, so far, been unsuccessful in securing a Federal government bailout as both readers and advertisers flock to social media for news and entertainment. But the backroom deal between competing newspaper publishing companies Postmedia and TorStar must surely up the ante.
Sherrilynne Starkie
FEBRUARY 22, 2018
I’m proud to be working with Shelley True and her team of social media mavens at TRUEdotDesign in this new venture. TRUEdotACADEMY blends a focused training experience with up-to-the-minute courses and materials to maximise digital competencies. We believe the timing is right for training innovation.
Sherrilynne Starkie
MARCH 1, 2018
Certification requires advanced competency in the following: Facebook Certified Buying Professional. This digital badge can be shared readily on social media, websites or even on a resume and email signature. It’s certifiable proof that someone is skilled and competent in the marketing potential of Facebook.
Sherrilynne Starkie
MAY 2, 2018
Changes to social networks come fast and furious. When it comes to social media, the changes keep coming fast and furious. Users get new and interesting ways to connect and interact on several social media platforms too. Listly by Sherrilynne Starkie. Snapchat launches AR selfie games called Snappables.
Sherrilynne Starkie
DECEMBER 6, 2017
The bad news is that the profession is transforming profoundly and the skills you have today will not be enough to compete tomorrow. And they need be bona fide social media and inbound marketing experts. The good news for PR professionals is that industry studies predict a six per cent growth in jobs over the next seven years.
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