Direct Marketing Observations
JANUARY 12, 2018
I don’t know a marketer out there that would say that influence in social media is not a commodity, if you know how to leverage it. I do however, know a lot of marketers out there, who struggle with determining and identifying influence in social media and because of that, can not leverage it; and that’s NOT a commodity!
Direct Marketing Observations
JANUARY 17, 2019
In my opinion as soon as marketers came to the social media party en masse, the dynamics changed forever. People often say that it’s the users who determine how a social network is used, and that might be true, but it’s the marketers who determine how a social network is consumed. Absolutely. Absolutely.
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Direct Marketing Observations
APRIL 11, 2011
One of the easiest ways to opt out of the social media revolution is to do just enough to satisfy the hacks that may be looking at your social efforts who then may be writing, speaking or commenting about your stuff and trying to poke holes at it. Once my teams are suitably prepared, we measure where we are by competing.
Direct Marketing Observations
OCTOBER 7, 2010
This morning Jay Baer wrote a post about how social media behemoth Facebook was basically suffocating the rest of the web 2.0 They now have to compete with Facebook right out of the blocks. Tags: Facebook social media google microsoft jay baer 12seconds.tv Frankly I have to agree with him.
Direct Marketing Observations
JANUARY 19, 2010
Now, if you want to source some external help for social media, well that’s a different story. We hear how everyone is a social media expert whether they’re certified or self-proclaimed. If vendors know they are still competing, they will continue to put the best package together that they can offer.
Direct Marketing Observations
JANUARY 11, 2010
Everyone’s talking about integrating social media into our everyday business. Whether you have a small local business or are a global enterprise, everyone is interested in the best way to incorporate social media practices in some way to solve their business challenges. via hashtagsocialmedia.com.
Direct Marketing Observations
MARCH 16, 2015
I’ll tell you what happened and it’s really pretty simple; and most of you will slough it off as yet another social media justification post, but it’s true. What happened is social media happened. Social gave the customer a voice they never had. Customers should not have to compete with a brand.
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