Dave Fleet

MAY 25, 2011

I was pleased to see that Compete responded, multiple times — in a comment on my post; via a tweet and then subsequently in email. Given the interest I saw from other people, I obtained Compete’s permission to publish our exchange. Compete is based on a sample of 2 million, US based panelists.

Compete 277

Compete Quantcast Sample Samples 277

Dave Fleet

JULY 3, 2011

Smart way to reward their most loyal customer (well, the most loyal customer using Foursquare, anyway) with something that has zero cost to Home Depot but a nice benefit for the customer, all the while encouraging other people to compete for that benefit.

Foursquare 304

Foursquare Posterous Compete Retail 304

Dave Fleet

SEPTEMBER 7, 2011

Think beyond your marketing terms, and towards what people are searching for. That means you’re not just competing for the top-ranked text; you’re competing for the top-ranked image too, and the top-ranked video. ( Visibli and RowFeeder are two great tools for helping with this). Think “Search&#.

Social Media 375

Social Media Strategy Content Compete 375

Dave Fleet

DECEMBER 2, 2010

You need to compete for budget. This leads into the last key factor here… You need to compete for budget. When companies allocate marketing budgets to PR, advertising, interactive and social programs, they make a decision on how to allocate those resources to get the best results. That isn’t, by itself, an issue.

Blogger 371

Blogger Compete CPM CPC 371

Dave Fleet

MAY 10, 2010

However, that page now has to compete with other Community Pages including Roots Canada and Roots. These pages are effectively off-limits for the company, and compete directly with the community the company has already invested in developing. This isn’t unique to Roots – do the same for Microsoft, for example.

Communities 419

Communities Brands Wikipedia Microsoft 419

Dave Fleet

OCTOBER 14, 2010

Senior marketing decision makers have often spent their whole careers thinking in terms of public relations (sometimes corporate and marcom), advertising, internal communications and, more recently, digital communications. Many marketers have spent many years operating using a campaign model. Silo-busting. Help clients to coordinate.

Campaign 400

Campaign Trends Compete Curation 400

Dave Fleet

JULY 5, 2010

Audience – a sales- and marketing-focused tool to help measure ROI and optimize marketing and community engagement. Heartbeat – a web-based social media monitoring and engagement dashboard (see my review of Sysomos MAP and Heartbeat ). In fact, they were featured in the New York Times just a day before this news.

Sysomos 334

Sysomos Alterian Filtrbox Attensity 334