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How to analyze customer reviews for brand insights

Sprout Social

Review analysis is the process of analyzing customer feedback from various sources such as social listening data, review forums, customer service data and surveys to get targeted brand insights. Price may be an important factor but product quality, after-sales service and how competing brands compare, are important too.

Review 122
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Finding Keywords: The First Step to Blogging Success

Waxing UnLyrical

Run a search and then refine that search to find a specific keyword or phrase that your site can compete for. The more times it’s searched, the more difficult it is to compete for that phrase. Send them a survey asking for feedback and input. Competitor websites, blogs and industry forums. Google Trends.

Adwords 278
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Brand experience: Why it matters and how to build one that works

Sprout Social

In addition, you’ll need to know your target audience’s purchase motivations, buying behavior and opinions on competing brands. That is a lot of information to keep track of and social listening data is often a crucial partner in this endeavour.

Brands 106
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News Roundup: The Future of Facebook, Pinterest’s Latest Changes, the Most Popular Stories, and More

Buffer Social

It was a side of him you don’t alway see in public forums. What we found particularly interesting — and relevant to social media marketers — was his thoughts on Facebook strategy. . Social media news item #2. If your brand sells to consumers online, then these two social networks will be key places for you. .

News 63
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Romi Mahajan leaves Microsoft to Join Metavana as CMO

Buzz Marketing for Technology

Q: It sounds like you are aiming for like the Enterprise Feedback Management space (or EFM if we have to make an acronym) by offering a bolt-on solution to other data sources (survey, CRM, etc.); Also, can the Metavana model be applied to other types of unstructured data besides social media, such as blogs, forums, survey verbatims, etc…?

Microsoft 235
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19 Ideas That Will Inspire a Years Worth of Blog Post Topics

Rebekah Radice

But be sure to back up your claims with real surveys, polls, and statistics you’ve found. Browse Quora and Forums. You can also look in other industry-related forums of syndication sites. Start Conversations on Social Networks. You don’t want your post to compete with the original post.

Privacy 139
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Wired Campus: Computer Literacy Doesn't Mean Information Literacy, Report Says - Chronicle.com

Buzz Marketing for Technology

Salary surveys. Opinion & Forums. Leadership Forum. Technology Forum. Campus Piracy Company Watch Distance Education Gadgets Leadership Legal Troubles Libraries Offbeat Open Access Research Search Engines Security Social Networking Student Life Supercomputing Teaching TechForum2008 Video Virtual Worlds Wikis.

Report 130