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Why Human-Curated Content Outstrips Computers Every Time

Convince & Convert

to discuss the undeniable power of excellent curation, delivering content to users that is perfect for the moment, and what makes people hit the “share” button. This week: From ExactTarget , a free whitepaper called The Audience Growth Survey. This is your music experience, curated. Compete for retweets.

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30 Proven Small Biz Content Marketing Tips

Writtent Blog

Many of them help you create micro-content, or smaller bits of content that can compete on the same level as the content put out by bigger companies. Curate and comment on the best content. Curation allows you a reprieve from creating all original content all the time. Do your research. Hot trends 6.

Tips 98
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Understanding and exploring core social media features

Sprout Social

With so many competing social media ecosystems, it can be overwhelming to keep track of all the features. Here’s an example of an interactive bio from Semrush’s Twitter account : Lead generation Social has features dedicated to generating leads, like mobile-optimized ads that capture customers details while offering a lead magnet.

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Poor Social Responsiveness Risks Tarnishing a Brand’s Image

Techipedia: Tamar Weinberg

Now, small and medium businesses can compete with the big guys when it comes to getting their brand out there and establishing awareness where it matters. In a recent survey by Arnold Worldwide of 2,400 people from the US, UK, China, and Brazil, 60% responded that they expected to have their comments on social media answered.

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Brand experience: Why it matters and how to build one that works

Sprout Social

It also means a unified experience across all the channels you use such as your website, social media, mobile apps, advertising or physical stores. In addition, you’ll need to know your target audience’s purchase motivations, buying behavior and opinions on competing brands.

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An Introduction to Social Media for Business

Sprout Social

Social media allows smaller companies to compete against some of the larger businesses to reach more customers. The lower barrier to entry make it possible for any business to compete. In order to compete, businesses can’t afford to be inactive on social media. When is the last time you filled out a customer survey?

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The Ultimate Guide to Instagram Hashtags in 2019

Later

While it may not be your intention to compete on those hashtags, you could still end up figuring out what your potential customers are talking about and which hashtags they’re using. Surveying the landscape of trends that are relevant to your own hashtag is an easy and effective way to grow your community. Find Related Hashtags.

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