Remove Comparison Remove CPC Remove Industry Remove Trends
article thumbnail

Tablets and Smartphones Account for One-Fourth of All Paid Clicks

Bill Hartzer

The quarterly report analyzes aggregated client data from various industries on paid search marketing trends across search engines and devices on a year-over-year (YoY—Q4 2011 to Q4 2012) and quarter-over-quarter (QoQ—Q3 2012 to Q4 2012) basis. In the retail sector, mobile click share increased from 14.3 percent in Q4 2011 to 26.1

CPC 122
article thumbnail

5 Marketing Lessons from Daily Harvest’s Journey to Shipping One Million Smoothies

Buffer Social

Pinterest trends: Daily Harvest is in the perfect position to succeed on Pinterest. Healthy habits’ is one of Pinterest’s trends for 2019 , with searches for nutrition plans +475% year-on-year, showing that health-conscious consumers are using Pinterest to help them hit their goals. . — Daily Harvest racks up a mouthwatering 4.1m

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Does Vertical Video Make a Difference? We Spent $6,000 on Tests to Find Out

Buffer Social

There has been much discussion recently on industry-leading publications about the effectiveness of video on social media. First let’s look at the cost per click (CPC) comparison: Buffer: Cost per click (CPCs) 26 percent less expensive with vertical video. CPC on Facebook and $0.51 CPC on Instagram.

CPC 111
article thumbnail

Does Vertical Video Make a Difference? We Spent $6,000 on Tests to Find Out

Buffer Social

There has been much discussion recently on industry-leading publications about the effectiveness of video on social media. First let’s look at the cost per click (CPC) comparison: Buffer: Cost per click (CPCs) 26 percent less expensive with vertical video. CPC on Facebook and $0.51 CPC on Instagram.

CPC 85
article thumbnail

5 Tips To Boost Sales With Proper Data-Driven Social Media Strategy

Keyhole.co

The quality of the supplied data will define the quality of such decisions, the media strategy, and the correct understanding of data and trends, resulting in better responses. . Cost-Per-Click (CPC) : The price a marketer pays per individual clicks on a paid social media post. For example, the average CPC in Facebook is $0.97

Data 108
article thumbnail

5 Ways To Boost Sales With A Data-Driven Social Media Strategy

Keyhole.co

The quality of the supplied data will define the quality of such decisions, the media strategy, and the correct understanding of data and trends, resulting in better responses. Cost-Per-Click (CPC) : The price a marketer pays per individual clicks on a paid social media post. For example, the average CPC in Facebook is $0.97

Data 52
article thumbnail

10 Best Facebook Competitor Analysis Tools

Keyhole.co

Hence, it comes as no surprise that brands across industries have gathered to leverage Facebook for their marketing. Keyhole makes benchmarking a cakewalk with real-time and industry-specific insights. You can also catch emerging trends around your brand as they happen. Pros: The platform shows daily trending ads to users.